Mumbai hosts 1st edition of Jammin', a live concert by Qyuki and Youtube
Qyuki’s creative collaboration with Youtube introduced a unique property named Jammin' showcasing the best of digital singing sensations partnering with renowned legendary Bollywood composers to produce melodious tracks.
Jammin’ brought together YouTube’s musical talent Sanam, Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin and Mumbai’s finest collaborating with four of Bollywood’s music composers Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon to create ten original soundtracks and music videos.
The final culmination resulted in a larger than life Jammin’ live concert that featured fans at NSCI Dome in Mumbai watching their favorite Jammin’ tracks perform live coupled with legendary music composers.
Qyuki’s brainchild Jammin’ has already reached digitally over five hundred thousand hours of watch time, about twenty million views and an average of fifteen thousand engagements per video.
Music legend and co-Founder of Qyuki- A.R. Rahman shared,"It was a great feeling to be performing at Jammin' Live. At Qyuki, we have had a vision to create music without gatekeepers and Jammin' brought that to life with my fellow composers working closely with all the young online sensations. I am also really happy with how Yaara - my collaboration with all the YouTubers - turned out and the response to it seems very encouraging"
It has also gained more than 200 million people reach via social media, radio and hoardings. These staggering numbers continue to grow as the entire Jammin’ album is now available online.
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