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Mukesh, Nita Ambani Top IIHB Power Couples Survey, Deepika, Ranveer In The List Too

The survey covered a sample size of 1362 respondents (M=761, F=601) spread nationally, in the age group 25-40 years.

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Bollywood superstars and newly-weds Katrina Kaif and Vicky Kaushal (KatVic) clocked in at a respectable No 9 in the annual Power Couples survey released by the Indian Institute of Human Brands (IIHB) today in Mumbai. 

The Ambanis of Reliance, Mukesh & Nita, topped the rankings with an impressive 94 per cent score followed by Deepika Padukone & Ranveer Singh (DeepVeer) who scored 86 per cent taking second place, while Indian captain Virat Kohli and his actress wife Anushka Sharma (popularly together called Virushka) got a 79 per cent score for third place.

The survey covered a sample size of 1362 respondents (M=761, F=601) spread nationally, in the age group 25-40 years.

The last IIHB survey on Power Couples was released by IIHB in 2019. Last year no survey was done because of the pandemic. “The last time around we did not include any corporates or business couples in our list. But the research team at IIHB felt that the rankings should include Power Couples from all walks of life; hence business couples were added this time around to the list, and they seem to have done very well in the rankings”, says Sandeep Goyal, Chief Mentor, IIHB. Last year DeepVeer and Virushka were neck and neck in the rankings.

The Ambani power couple led the field on multiple attributes: Dynamic, Innovative, Successful, Prestigious, Unique, Progressive and Traditional. DeepVeer were best on Fun, Distinctive, Charming, Different, and MFEO (Made For Ech Other). Virushka top-scored on High Quality, Authentic, Outdoorsy and Best Brand. Ranbir and Alia were seen to be tops on Stylish. Saif and Kareena followed.

The Most Respected power couple were the Murthys of Infosys: Narayan and Sudha. The senior Bachchans came a close second. The senior Bachchans and the Murthys swapped first and second place on Most Respected. Akshay & Twinkle were seen to be Straightforward and Dependable. MS Dhoni and wife Sakshi were seen to be Like Us, hence viewed with much empathy.

“The inclusion of couples beyond films/entertainment and sports has made the Power Couples list more comprehensive and more representative,” says Dr. Goyal. “We also included a large list of celebrities from the South too – Dhanush and Aishwarya, Jyothika-Suriya, Namrata Shirodkar-Mahesh Babu:, Sneha-Prasanna, Samantha Ruth Prabhu-Naga Chaitanya:, Bhavna-Naveen, Ambareesh and Sumalatha, Ajith and Shalini, Khushboo and Sundar C, Hahadh Fazil and Nazriya Nazim, Suhasini and Maniratnam, Vijay and Sangeetha – but in an all-India sample none of them made the Top 20, though in the South most of them beat the national celebrity couples”.

The overall list this year had included some artists of national repute –  Paresh Maity and Jayshree Burman, Subodh Gupta & Bharti Kher, Paramjit Singh & Arpita Singh, Atul Dodiya and Anju Dodiya; political and media couples Prakash and Brinda Karat, Prannoy & Radhika Roy, Ronnie & Zarina Screwvala and Rajiv Shukla & Anuradha Prasad. Other famous power couples that were included in the survey were: Falguni & Sanjay Nayar, Falguni & Shane Peacock, Bhushan & Divya Kumar, Sajjan & Sangeeta Jindal, Javed Akhtar & Shabana Azmi, Lakshmi & Usha Mittal, Siddharth Roy Kapoor & Vidya Balan and Saina Nehwal & Parupalli Kashyap.




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