Mother Dairy pledges to distribute 98,000 glasses of milk
The drive will also feature a digital campaign #OneGlassMilk requesting consumers to donate a glass of milk to the needy ones.
Mother Dairy, India’s leading dairy player, today said it will distribute 98,000 glasses of milk amongst less-privileged children to mark the 98th birth anniversary of Verghese Kurien, also known as the father of India’s White Revolution. Dr Kurien’s birth anniversary on November 26 is also celebrated across the country as National Milk Day.
Mother Dairy will also run a campaign #OneGlassMilk simultaneously to urge public-at-large to promulgate the practice of offering a glass of milk as a source of nourishment. The drive will entail encouraging masses to take a pledge to donate a glass of milk to someone whom they believe needs it. As a testimony to their contribution to the cause, individuals will post an image of this act on social media.
At the end of the campaign Mother Dairy will give an equal number of milk glasses basis the images received by consumers on its social media handles apart from the 98,000 glasses of milk already pledged by the brand. Mother Dairy would execute the activities in association with a leading NGO for distribution of milk.
Announcing this noble act of providing nourishment through milk, Mr. Sangram Chaudhary, Managing Director, Mother Dairy said, “The contribution of Dr. Kurien in uplifting the Indian dairy sector cannot be explained in mere words. In our effort to commemorate his 98th birthday and express our gratitude, we at Mother Dairy will donate 98000 glasses of milk to less-privileged children. We believe that this effort on our part will help propagate the message of donating milk to the needy ones who cannot afford milk”.
Mother Dairy on the occasion will also introduce over 1 crore limited edition milk packs, specially designed to pay tribute to Dr. Kurien in Delhi-NCR, Mumbai and other key regions.
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