MoneyGram launches campaign to celebrate harvest festival in Punjab
MoneyGram, a global provider of innovative money transfer services, announced its ‘Vaisakhi 2017’ campaign in the presence of Indian cricketer Harbhajan Singh. With the campaign, MoneyGram aims to create excitement among its customers in Punjab and bring joy to their Vaisakhi celebrations.
"Punjab has always been one of our key markets and we come back each year to be a part of this celebration and wish all our consumers a wonderful Vaisakhi. This year we have prepared something special and nothing is more exciting than the chance to win a dream bike,” said Sheshagiri Malliah (Sukesh), head of India and sub-continent at MoneyGram. “We understand the bond between families that work so hard to bring a smile on the faces of their loved ones back home. This year, apart from this special campaign, we have also prepared a new commercial which will be on air as of today. At MoneyGram, we truly believe that being able to move money across boundaries brings people closer.”
The campaign will last for a month and is designed for customers receiving money in Punjab who will have a chance to win 10 LED TVs, 50 smartphones and grand bumper prize- three Royal Enfield bikes signed by the spinner himself. To promote this campaign, MoneyGram will also run a ‘Spot & Win Contest.’ Customers who spot the signed bike in Punjab and send an SMS with the code to 56677 will participate in the draw to win a smartphone every day.
“I am thrilled to launch the ‘Vaisakhi 2017’ campaign today. MoneyGram provides not only a reliable platform for moving money seamlessly across the world but also connects people through a joyful celebration. I’m sure that this campaign will make this occasion a special memory. It gives me an opportunity to come back home and be a part of the celebrations altogether with my fans,” said Harbhajan Singh.
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