Model Talk: The Amazon India Fashion Week experience


Fashion Design Council of India and Amazon Fashion recently organized the 25th edition of the India Fashion Week with the theme Autumn-Winter 2015. Held at the Pragati Maidan, New Delhi from March 25-29, the extravaganza featured the brightest stars from the design nucleus and witnessed 25 shows and over 100 designer stalls at the exhibit area.

EE, caught up with key models that walked the ramp at the Amazon India Fashion Week. In an exclusive conversation the models shared their experiences at the fashion week and the recent changes they have witnessed in the world of fashion.

Nikita Sahay an ex-army captain who walked for ace designers at AIFW said, “This was my first fashion week as I started modeling in October itself. The overall experience was amazing as the people were nice and very positive. From the choreographers to the designers were all really supportive and I had the time of my life.”

When asked upon how did the shift in career path happened Nikita responds. “I always wanted to get into modeling but I was a second generation officer in the family. Hence, even I joined the army but one fine day I realized that I cannot do this anymore as I was not passionate about it and I had to follow my dreams. I fervently believe that if you do not follow your dreams you end up being tired and hence modeling happened.”

Speaking about her upcoming shows and projects Nikita says, “There are a few plans in the process but for now I need to take a little rest as I worked really hard for the fashion week.”

Aditi Mishra, a known face in the industry with over 4 years of professional experience said, “My experience has been good. There are a lot of new designers that have come in and it is always great to walk for them. I think the future is great for us as the new designers are really talented.”

Also walking the ramp at the AIFW was Astha Ssidana, a Miss India Finalist who shared her opinions, “It was an exciting opportunity for me because if you are a model then the Amazon India Fashion Week is the most amazing platform for you. I walked the ramp for some of the best designers like Malini Ramani, Rina Dhaka, Namrata Joshipura and I loved every bit of the clothing that I got so all in all it was an experience to cherish.”

Sharing her thoughts on how the 25th edition of the fashion week was different from its previous edition Astha said, “Well, it was an Autumn Winter fashion week and I am more of a spring person myself but I was blown away by the style quotient like Ashima-Leena’s Afghans and Namrata Joshipura’s low cut jumpsuits. Also the main highlight was the finale wherein 25 designers shared the stage and that is a dream coming true for anyone who wants to be a part of this industry.”

Speaking on the recent transformations in the industry Astha says, “People are more professional now in the industry also they are more considerate today with the western culture coming in the industry so a positive change is certainly there.”

Hida Siddhiqui, one of the most promising models in the country felt overjoyed with her experience at the AIFW as she said, “I loved the way all the collections were showcased and the concept was very unique.  The collections were bang on contrast and combinations and I enjoyed it thoroughly.”

Speaking on the highlights of the fashion week Hida said, “I don’t think we have ever had 25 ace designers in one grand finale so that experience was a memorable one.”

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