Micromax Mobile With VH1 Present ‘Ticket To Ride’ Contest for the 56th Grammy Awards


When VH1 launched its ‘Ticket To Ride’ Contest to give exclusive opportunities to its fans to witness their favourite bands and artists perform LIVE on stage, it was bound to be a hit. Which is why all big marketers wanted to get associated with it, and this year, the much coveted opportunity has gone to Micromax, as they become the proud sponsors of VH1 Presents ‘Ticket To Ride’ Contest.

What does Micromax have to gain out of this? Firstly, they get to reach out to the entire youth and get their attention and increase brand value by getting associated with an exclusive initiative as this one, that is bound to get a lot of attention. After all, who would want to miss an opportunity to go to the Grammys and with the increase in music festivals and the response that they are getting, everyone knows how big the Indian youth really is on music.

On giving this opportunity to fans pan India, Micromax Chief Marketing Officer Shubhodip Pal said, “We are thrilled to partner with one of the best youth brands in India. We understand the pulse of the consumer and hence constantly invest into strengthening our product portfolio through innovative marketing strategies and we could not see a better opportunity than the 56th Grammy Awards to connect with our audience.” Earlier, we have also witnessed various associations of Micromax with music events all across the country. “We believe music is the right way to strike the right chord with our target audience – the youth.” says Shubhodip Pal.

The contest begins from December 17, 2013 until January 7, 2014. Now, all that the fans need to do is, log on to the VH1 website, answer a few simple questions and win a chance along with a friend to experience 56thAnnual Grammy Awards. That’s not all, to add an extra pinch and make this experience larger than life for the winner, the channel has roped in renowned fashion designer duo Shivan and Narresh. They together will dress up and style the winner for the awards night in LA.

Ferzad Palia, Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt Ltd said, “Ticket To Ride Contest is a platform where fans get a chance to witness the biggest music awards of the world. This year, to make it extra special for the winner we are giving them a chance to wear an ensemble designed by one of the leading fashion designers of the country. Like it’s rightly said ‘Watching them isn’t the same as watching with them.”

In the past few years, Vh1’s ‘Ticket to Ride’ contest has brought extraordinary opportunities for the Indian audience to share the platform with the most exemplified music stars of the times. Since its inception, the campaign has also sent fans to the world’s biggest music awards – The Grammy Awards, apart from getting a chance to see their much loved bands & music artists perform at various international concerts. These concerts have included U2, Coldplay, Celine Dion, Slash, Red Hot Chili Peppers and Linkin Park amongst many others.

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