Media Expo 2022 Concludes With Resounding Success
Media Expo Mumbai 2022 has attracted many advertising and creative professionals from all around the country in its three-day exhibition
To display the latest tools and technologies in indoor, outdoor, and signage advertising, the 48th edition of Media Expo was organized in Mumbai at Bombay Exhibition Centre, Goregaon.
KV Sridhar, Ad Guru, and Global Chief Creative Officer, Nihilent – HyperCollective said, “As more and more people are seeking travel experiences, the opportunity for interaction through digital signage is going to be enormous. Interaction and personalization are key technologies and intelligent data and augmented reality will be crucial in the coming period. However, even with the boom of digital, the visceral and tactile feeling that traditional ad mediums create will never be lost, in fact, they will come to work closer with digital.”
"Media Expo Mumbai serves as a much-need meeting point for the industry to interact and discover new advertising tools, and it has been a pleasure to meet the industry here," Sridhar further added.
Rohit Chopra, Chief Operating Officer, Times Innovative Media stated, "The opportunity and potential in AOOH are enormous. It is high time for businesses to tap into the exposure created by this burgeoning segment to make a successful campaign and Media Expo presents an ideal meeting point connecting innovators and implementers to take this forward."
Following the inauguration, an exclusive whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ unveiled by 6W Research provided insightful analysis and forecasts of future trends.
According to the report, India's digital signage market is in the growing stage of the industry life cycle as there is a robust demand for an organized retail sector attributed to surging urbanization and rising household income. India's digital signage market is expected to register a CAGR of 15.4 per cent from 2022 to 2028.
Brihanmumbai Municipal Corporation’s (BMC) recent move to make regional language mandatory on shop signboards is another initiative that has created an incredible opportunity for signage solution providers. Shop owners and retailers explored Media Expo Mumbai 2022 for convenient and cost-effective signage solutions.
With the presence of 125 exhibitors on the show floor including many brands from Germany, Italy, and the UK, buyers, and visitors at Media Expo Mumbai explored a vast variety of advertising tools and latest technologies from brands like Colorjet India, Cosign India, CubeLED, D-Kit Media, Epson India, GildoProfilati SRH, HP India Sales, Mehta Cad Cam, Metamark UK Limited, My sign, Newtech Video Systems, Orafol India, Unique Ads Media among others/
The trade fair was supported by top industry associations such as the Federation of Airport Media Owners (FAMO), Maharashtra Mundran Parishad (MMP), Delhi Printers Association (DPA), The Bombay Master Printers Association (BMPA), and Mumbai Mudrak Sangh (MMS).
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