Maybelline partners with FDCI for AIFW SS ’16


Fashion Design Council of India (FDCI) partners with Maybelline New York, make up brand for the country’s most anticipated fashion fiesta, Amazon India Fashion Week Spring-Summer’16. The event scheduled from October 7-11, 2015 at NSIC Grounds, in the capital is a `fashion-meets-business’ event. It serves as a platform for young, as well as, established beauty and style talent, hand-picked after a nation-wide search.

Maybelline New York, the trend setter & make-up partner for the New York Fashion Week is set to bring the latest trends and beauty expertise to their Indian consumers. Maybelline stands for freedom, modernity, ambition & self-expression, which translates into the brand’s latest mantra ‘Make It Happen’. Maybelline will bring these values and the signature New York edginess to their partnership with FDCI’s long standing Fashion property as exclusive beauty partners.

Speaking on the association, Mr. Sunil Sethi, President, FDCI, said, “We are delighted to announce our association with Maybelline, for the India Fashion Week. The Indian cosmetic industry is burgeoning and this collaboration will only bolster our commitment towards adding a colourful landscape to the event.”

Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India said, “There is an inextricable link between fashion and make-up and with Maybelline New York at Amazon India Fashion Week, we’d like to showcase that to Indian women. This fashion extravaganza is the perfect platform for Maybelline to bring alive on the ramp its expertise from New York Fashion Week, perfectly customized for the Indian consumer. We’re very happy to be partnering with FDCI for this grand event and look forward to setting some new trends this season.”

Pooja Sahgal, General Manager, Maybelline New York - India said, “Across the world Maybelline is strongly associated with fashion and is the make-up partner for the biggest fashion weeks across the world including New York, London, Berlin and others. We’re thrilled to be working with FDCI to create beauty trends this season. Through our presence at this distinguished platform, we hope to inspire women to create their own unique style statements with make-up and empower them with the mantra of ‘Make it Happen’. We look forward to an exciting season ahead where we will work with the best talent in the beauty industry and some of the most reputed designers in the Indian fashion fraternity to launch our innovative make-up range that encompasses our spirit and make-up looks from the catwalk to the sidewalk.”

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