Maximus kicks off Ride to Mpower 2017 with 'colour ride', Aditya Birla Health partners as title sponsor

Ride to Mpower is an initiative by the Mpower Movement aimed at spreading awareness and challenging stigma experienced by people with mental health problems. The aim of the event is to #StampOutStigma associated with mental illness and urge people to speak up. Aditya Birla Health is the title sponsor of the event slated for March 26, 2017, organized by Maximus Mice and Media Solutions.


Mpower endeavours to be the movement that aims to affect change. Mpower has three verticals: The Movement, The Center and The Foundation, that champions mental health causes, creates awareness, advocates prevention, and provides services with a professional, holistic and multi-disciplinary approach. The aim of the event is to build a society that accepts, understands and supports people with mental disorders.

A Ride To MPower Colour Ride was held on March 12, 2017 from Worli Dairy to Café Zoe in Lower Parel as a run up to the finale scheduled for March 26, 2017 across two routes of 15km and 35km along Mumbai's coast.

Aditya Birla Health has associated with the Ride To MPower movement which aims to inspire and encourage everyone to initiate conversations about mental health and stamp out the associated stigma by creating a rich network of professionals and organisations to empower people living with mental health concerns and psychosocial disabilities.

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