Mathrubhumi partners Jukebox Entertainment to host The Indian Luxury Expo in Kerala
The city of Cochin hosted a first of its kind one-stop-shop for luxury brands at “Mathrubhumi The Indian Luxury Expo” on December 8th & 9th at Bolgatty event centre.
The 2 day event showcased some prominent brands like Aston Martin, Ducati, BMW4, Mini Cooper, Porsche, Versace, Roberto Cavalli, Tag Heuer, Mont Blanc, Precia TBZ. and many more that catered to Kerala’s elite and discerning target audience.
The expo was one of the most prominent properties of its kind creating a truly luxurious experience in Kerala. The high networth customers were welcomed ‘by invitation’ gathering 2000 plus delegates each day comprising of celebrities, industry experts, marketers, bureaucrats, corporates, luxury brand owners, and connoisseurs.
With the objective of enabling emerging markets like Kerala to understand and apply the essentials in developing sustainable luxury brands and lifestyle, the expo hosted interactive sessions by renowned industry professionals like Bose Krishnamachari on the socio – economic cultural impact of KochiMunziris Biennale, Mitrajit Bhattacharya – on buying collectible watches and Dinesh Vazirani – on art, aesthetics & auctions. For entertainment there was also a fashion show featuring multiple designers.
Kamal Krishnan PS, National Head, Integrated Media Solutions, The Mathrubhumi Group said “Kerala is one of the fastest growing emerging markets for Luxury brands. This is well known to the luxury automobile brands like BMW, Lexus, Porche as Kerala is one of the highest performing markets for them. The high network and luxury consumers of Kerala, today travel outside the state or abroad to indulge with various luxury brands and experiences. Mathrubhumi the Indian Luxury Expo aims to bridge this gap by creating a market place for many more luxury brands across categories and Keralites who indulge in these to meet under the same roof in Kerala.”
Around The World