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Mathrubhumi kicks off multi-brand rural activation roadshow in Kerala 'Panchayat Utsav'

With Kerala’s biggest festive season around the corner Kerala based media group Mathrubhumi kicked off its ground action initiative “Super 10 Panchayat Utsav”. The road show is a 20 day long onam road show reaching out in selected 160 panchayats across 14 districts of Kerala.

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The initiative Super 10 Panchayat Utsav was derived out of top 10 brands like Tata Tea, Maruti Suzuki, Hero Moto Corp, V Guard, Sunidra Mattress, AVA Group, Kerala Gramin Bank, KMVD, Supplyco etc participating in the road show.

The major attraction of this unique rural activation road show will be to play 10 customised games and winners will be rewarded with gifts and samples of the brands associated which gives brands the opportunity to display, sampling and experience zones in all 160 locations.

Speaking on this occasion M V Shreyams Kumar, Joint Managing, Mathrubhumi Group said “Every brand across the globe consider festivals as the bestselling time in the lifecycle of their business, onam being one of the biggest festival of Kerala has witnessed maximum sales for any brand provided the brand is able to communicate their offerings to them. This initiative is very unique in its way of its objective and something which has not been done so far by any, we hope we can deliver the best brand connect to all the 10 brands associated with us for this road show”

The road show was flagged out by cine actress Prayaga Martin at lulu mall along with sponsors and mathrubhumi officials. The event is conceptualised and organised by the event management division of Mathrubhumi Group - Red Mic.


Tags assigned to this article:
rural marketing kerala mathrubhumi red mic roadshow

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