Mary Cohr opens its first salon in India
The brand uses its patented technology to provide non-invasive beauty treatments which is complimented with its extensive range of all-natural products.
Leading European brand, Mary Cohr has opened its first salon in India, in Mumbai. Having around 17000 stores worldwide, this company specializes in professional skincare. India provides a huge market for this brand, due to its large demography, and the very fact that people all over the world are attempting to combat the impact of ageing on their skin.
While talking about Mary Cohr, spokesperson Vandini talked about how this brand “uses its patented technology to provide non-invasive beauty treatments which is complimented with its extensive range of all-natural products.”
When asked regarding the reason of opening up in India, Vandini added “Lloyds Luxuries has the master franchise of the British barbershop, Truefitt & Hill. From what started as a complete unheard concept in India, we have 25 outlets across 13+ cities. We felt it was time to expand our brand portfolio and were looking to enter into the women’s beauty segment. Throughout the country, women’s beauty is combined along with hair in salons, and not paid thorough attention. We found that there was no large, organized player in the natural beauty segment.”
Women all over the world want to keep their skin safe, and are in vary of the impact of ageing. Gabin, another spokesperson discussed how the audience in European markets and Indian markets are not dissimilar, as women all over the world have the same motive. The only difference will be regarding the type of treatments due to the varied weather among other factors.
On an average, Mary Cohr will have invested around 70-90 lakh Rs in every outlet opened, with respect to their size and location. With respect to expansion plans, they wish to open up and “focus our their main efforts in 5 large cities - Mumbai, Delhi, Bangalore, Ahmedabad and Hyderabad - for the next 12-18 months.”
With respect to their communication and influence model, Vandini and Gabin explained: “Since we have begun operations in India, we have consistently relied on beauty/ lifestyle bloggers to spread the word that Mary Cohr is now open in India, what are its USPs, service offerings, so on and so forth. Our top performing posts on social media have been of blogger testimonials or collaborations with bloggers to run contests and giveaways with engagement rates of over 50%.”
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