Mars Wrigley Launches India’s First M&M’s Experience Arena
It is one of a kind experience arena that opens new and engaging avenues to experience the globally loved, fun brand.
Mars Wrigley has announced the launch of the first M&M’s experience arena in India at Freshpik in Reliance Jio World Drive, in partnership with Reliance Retail.
The newly launched experience arena offers an experience to the consumers to connect with the iconic M&M’s brand in a fun way. At this experience arena, the shoppers will have access to the exclusive M&M’s merchandise, and the option to pick and buy their favorite color M&M’s from an interactive dispensing unit – that is a signature to the brand globally.
Being the largest chocolate brand in the world, M&M’s has delighted consumers for over 80 years. As a brand, M&M’s is rooted in shared moments of fun and aims to help people feel included by championing ‘fun’ as a way to share our true self and connect with others. The launch of the experience arena brings to life this aim, offering the consumers an immersive and engaging M&M’s experience, through exclusive merchandise and by paying homage to the Mumbai culture through the unique arena design.
Kalpesh R. Parmar, Country General Manager, Mars Wrigley, India said, “M&M’s is one of our most loved brands globally, with the brand’s logo, its characters, and snack-sized pieces of chocolate in a colorful candy shell recognized across the world. Since the launch of M&M’s in India in 2017, we have been driving brand growth through portfolio innovations and consumer-relevant campaigns and promotions. Today, we are proud to add another key milestone to the brand’s journey in India – the first ever M&M’s experience arena in the country at the Reliance Jio World Drive, in partnership with Reliance Retail.”
“At Mars Wrigley, we are always looking for new and innovative ways to connect with our consumers, and to create a billion better moments. This experience arena is an exemplification of our efforts, and we hope to continue to create and deliver products, campaigns and experiences that consumers love.”, he added.
“We are extremely happy to announce our partnership with Mars Wrigley, and excited to launch this fun and unique M&M’s experience arena. If good food is your thing, Freshpik is paradise. It's a playground to delight all our senses, touch, see, smell, hear, taste, enjoy. Come with your own wish list of food. I promise the discoveries will surprise you. Freshpik is a food experience, not just a store,” said Damodar Mall, CEO of Grocery Retail, Reliance .
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