Marketing Trends To Look Forward To In 2023

If companies want to preserve the spirit of advertising in 2023, they must incorporate technology and customer preference into their advertising strategies, writes Mirza Baig


The marketing industry is expanding at a staggering rate. The spectrum of what we mean by "marketing" is constantly growing and evolving. Without a doubt, 2023 will be a year in which we pay closer attention to marketing. Marketing professionals must have a keen eye and an open ear to adjust to these developments. The role of marketing is also quite important in a brand's everyday operation. Today's marketing experts must work with PR to concentrate on providing exceptional customer experiences and luring customers to forge lasting connections. Trends of marketing with constantly changing dynamics can be challenging. The three primary marketing topics for the upcoming year will be customer experience, engagement, and content visualization.

As more communication methods are introduced, most things moving forward will be digital, with the conversion being the key focus area. Since brands will stick with them only if they see a return on investment (ROI), brand strategists must use all available media to drive brand conversions. If business executives want to grow and succeed, they must create plans now. If companies want to preserve the spirit of advertising in 2023, they must incorporate technology and customer preference into their advertising strategies and have a beautiful website design, Google SEO, and content creation. To increase conversion, marketing professionals must raise brand recognition for new brands.

Let's examine the top emerging trends that brands should capitalize on in 2023 to maintain their top spot:

Video-based content

Video content will continue to lead the pack. Screen time for Gen Z is only increasing, but their attention span is low. Videos with impact content are on an upward trend. There has been much interest in storytelling, and one of these characteristics is creating a memorable character. Brittle material is necessary for video content and blogs to appeal to their target demographic and customers. Using video in your marketing campaigns is more straightforward, thanks to lowering cost barriers. 


By collaborating with thought leaders and influencers in their industry, marketers can enhance brand visibility and get followers from the influencer's audience. Facebook is the most popular social media platform marketers use, followed by Instagram, YouTube, Twitter, and TikTok. Brands juggle between macro and micro-influencers for a mass reach and to increase their digital impressions. The macro influences are engaged primarily for brand positioning & the micro-influencers are now contributing more to the conversion of leads, audience engagement, and brand exposure. Consumers view the micro-influencers as the boy/girl next door, which only enhances brand engagement.


OOH has been an integral part of any marketeer, and this year will see innovation in this space. The west & southeast Asian markets have seen this change in the last fiscal year, and India will witness the all-new OOH avatar this year.

Immersive 3D content on OOH platforms has started to creep in & it is time for brands to jump onto the bandwagon of being termed as the innovator or the trendsetter. The only limitation that we will face will be two-fold:

a) Price being unaffordable; this will only change with time. 

b) Content will be average, as India will be on the learning curve for this innovation. 

India will use this extensively in the coming year. 


Marketers must constantly keep innovating and keep up with the trend of GenZ and their thinking. Brands that connect with consumers are always ahead of the rest.

Mirza Baig is the Founder and Global Marketing Director, of Hammer Head Experiences

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