Mahindra's 'Proud Fathers For Daughters' initiative to go global

Project Nanhi Kali, which has supported over 3,00,000 underprivileged girl children, kick-started its 4th season of ‘Proud Fathers for Daughters’ with the announcement of going global in the coming season.


Bollywood star Sonakshi Sinha showed her support to this event which celebrates the precious father-daughter bond and sends out a message that daughters are a source of pride. A large footfall of registered father-daughter duos got stunning pictures clicked by ace photographers Atul Kasbekar, Colston Julian, Jaideep Oberoi, Prasad Naik and Suresh Natarajan on this two-day event. Nisha Kutty joined Atul Kasbekar, Colston Julian, Jaideep Oberoi and Prasad Naik on Sunday, Aug 6, 2017.

Proud father of two daughters, Founder of Nanhi Kali and Chairman of the Mahindra Group, Anand Mahindra visited Mehboob Studios for Season 4 of Proud Fathers for Daughters and interacted with some of the Nanhi Kalis. These moments were captured on camera by Atul Kasbekar. 

In support of the cause, actor Sonakshi Sinha who shares a special bond with her father, actor-politician Shatrughan Sinha said, “As daughters we are always a little more special to our Fathers, than boys will ever be and I am truly thankful for that. My father’s support has been extremely important in shaping the kind of person I am. I have two brothers and my parents, especially my father never made me feel any less for being a girl.”

Speaking about Proud Fathers For Daughters, Anand Mahindra, Chairman, Mahindra Group said, "As a proud father of two daughters, I believe that daughters should be given the same opportunities as sons in the family, and Education is the first step towards empowering them.”

Ace photographer Atul Kasbekar speaking about the initiative stated, “Proud Fathers for Daughters is very close to my heart. There are a lot of economic and social barriers when it comes to education, particularly girls’ education. Through this initiative, we hope to eliminate illiteracy by raising funds for the Nanhi Kalis to pursue education and achieve their goals.”

Proud Fathers For Daughters was conceptualized four years ago post a conversation between Anand Mahindra and Atul Kasbekar on the need for an attitudinal shift towards girls.

Leading photographers came together at Mehboob Studio No 2, Bandra, in Mumbai, to capture precious moments between father-daughter duos from all walks of life, to #EducateTheGirlChild. The registration fee of INR 6000/- per photo shoot will go towards educating underprivileged girls across India through Project Nanhi Kali.

Project Nanhi Kalis ‘Proud Fathers For Daughters’ campaign has successfully celebrated and empowered over 700 girl children for the last 3 years. In the 4th season, it gives many more fathers a chance to show the world their love and pride for their daughters. And what’s more, it will also educate many more underprivileged girls.

Proud Fathers for Daughters took place at Mehboob Studios, Bandra on August 5th and 6th between 10am and 5pm. 

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