Mahindra partners 5 top photographers for fundraiser photoshoot “Proud Fathers for Daughters”

Project Nanhi Kali, which has supported over 3,00,000 underprivileged girl children, is set to host the 4th season of ‘Proud Fathers for Daughters’. Post a conversation between Anand Mahindra, Chairman of Mahindra Group and renowned photographer Atul Kasbekar on how one can change attitudes towards girls, led to the conceptualisation of the “Proud Fathers For Daughters” event. This event celebrates the father-daughter bond and sends out a message that daughters are a source of pride.


On 5th and 6th of August 2017, Atul Kasbekar along with leading photographers Colston Julian, Jaideep Oberoi, Prasad Naik and Suresh Natarajan will come together at Mehboob Studio No 2, Bandra, in Mumbai, to capture precious moments between father-daughter duos from all walks of life, to #EducateTheGirlChild. 

The registration fee of INR 6000 per photo shoot, will go towards educating underprivileged girls across India through Project Nanhi Kali.

Speaking about Proud Fathers For Daughters, Anand Mahindra, Chairman, Mahindra Group said, "As a proud father of two daughters, I believe that daughters should be given the same opportunities as sons in the family, and Education is the first step towards empowering them.”

Ace photographer Atul Kasbekar speaking about the initiative stated, “Proud Fathers for Daughters is very close to my heart. There are a lot of economic and social barriers when it comes to education, particularly girls’ education. Through this initiative, we hope to eliminate illiteracy by raising funds for the Nanhi Kalis to pursue education and achieve their goals.”

Many top celebrity father-daughter duo’s have lent support in the past to this initiative, including Anil Kapoor and daughter Sonam Kapoor, Rishi Kapoor and daughter Ridhima Kapoor, Javed Akhtar and daughter Zoya Akhtar, Sachin Tendulkar and daughter Sara Tendulkar, Leander Paes and daughter Aiyana Paes, Arjun Rampal and daughters Myra and Mahikaa as well as Alyque Padamsee and daughters Raell and Shazahn Padamsee.

Project Nanhi Kali’s ‘Proud Fathers For Daughters’ campaign has successfully celebrated and empowered over 700 girl children for the last 3 years. In the 4th season, it is poised to give many more fathers a chance to show the world their love and pride for their daughters. And what’s more it will also educate many more underprivileged girls.

Proud Fathers for Daughters will take place at the Mehboob Studios, Bandra on August 5th and 6th between 10am and 5pm. Be a part of this unique initiative and register online at

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