Mahindra announces fourth edition of Blues Festival
For a fest that caters only to a niche musical genre, the Mahindra Blues Festival pulls in quite a crowd. Having hosted three successful editions in the past, the fest has already established itself as the annual, one-stop destination for blues fans from across the country. In its fourth edition now, it will be held on February 15 and 16 at Mehboob Studios, Mumbai. The Festival has gained a loyal following as diverse as the Blues genre, bringing Indian, International, young and mature fans together for a weekend of Blues music and good food.
This year’s line-up includes Grammy Award-winning Tedeschi Trucks Band with special guest Doyle Bramhall II, four time Grammy Award-winner and bluesman Jimmie Vaughan, Lil' Ed & The Blues Imperials, Zac Harmon and India’s pioneering Blues bands, Shillong based Soulmate and Blackstratblues who hail from Mumbai. Jay Shah, Head – Cultural Outreach, Mahindra Group said. “The response Mumbai has given to the Mahindra Blues Festival is indeed heartening. Each year, the iconic spaces at the Mehboob Studios reverberate with the Blues and provide an immersive experience to the participant. The festival offers equal access both to a diverse audience as well as blues bands from India and abroad. The impact of this festival is felt far and wide – as far as the Mississippi Delta in the United States where our tractor customers feel proud of their cultural heritage being appreciated and celebrated in a land far away”.
The previous edition also saw an innovative Blues Workshop hosted by renowned slide guitarist Michael Messer, who spoke about the history of the slide guitar and teach basic techniques of playing Mississippi Delta and Chicago-style blues. There was also a photo exhibition showcasing 77 works from world’s leading music photographers.
In 2013, the sold-out Mahindra Blues Festival treated over 3500 fans to international musicians like Robert Randolph and the Family Band, Popa Chubby, the Dana Fuchs band, and Indian Blues group, Big Bang Blues. Since its start in 2011, the Mahindra Blues Festival has almost single-handedly promoted the Blues as a music genre to Indian audiences. Since then, the Blues has grown tremendously in popularity, sparking up many Blues Bands and smaller concerts and festivals.
The festival has Laqshya Media Group, Rolling Stone, Johnny Walker and Economic Times as their sponsors, and is organised by Orange Juice Entertainment.
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