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Luxury Escapes aims to cure the holiday blues via Graffiti Experiential

The Holiday Lab offers visitors the chance to design their own dream holiday through a range of interactive and immersive sensory experiences.

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For the first time, online travel company Luxury Escapes are prescribing a tangible remedy for the post-holiday blues; unveiling the world’s first ‘Holiday Lab’, via experiential agency Graffiti.

Based on the consumer insight that over 60% of Australians report feeling a ‘sense of dread’ on returning to the office after a break, Graffiti was charged with creating an experience that helped consumers get over their holiday blues.

To address the issues, Graffiti created “The Holiday Lab”, an interactive pop-up store to showcase holiday experiences through touch, taste and sound.

“It was a rare opportunity to create a bricks-and-mortar experience for Luxury Escapes customers who traditionally interact with the brand online,” said Kerrie Spaargaren, Managing Director, Graffiti Experiential.

“We aimed to upgrade the traditional concept of a pop-up store and create an idea which would stand out from the crowd. The Holiday Lab is beautifully surprising, interactive and hyper-personalised. Each patron is evaluated based on their sensory responses and served an amazing Luxury Escapes package that matches those responses.”

“We’re really proud to have worked collaboratively with Luxury Escapes on concepting, executing and delivering this one-of-a-kind experience,” Spaargaren said.

“The Holiday Lab offers visitors the chance to design their own dream holiday through a range of interactive and immersive sensory experiences,” said Luxury Escapes CEO Cameron Holland. “As consumers engage with each experience, their responses are tracked through a custom-developed algorithm which helps build the consumer’s personalised travel persona and profile, offering them a tailored ‘remedy’ for post-holiday blues.

“We’re known for our team of travel experts who spend months finding the best holiday experiences, personally testing them, and negotiating the best end to end travel experiences for our customers, and the Holiday Lab brings this curatorial approach to life in real life,” Holland concluded.

Holiday Lab will run from February 27 - March 7 at 421 Bourke Street, Melbourne and is open 11am-7pm daily. The experience is supported by an extensive PR campaign with giveaways, events and holidays to be won daily.


Learn more here: luxuryescapes.com/au/holidaylab Video can be viewed here: https://www.youtube.com/watch?v=0oHlXEBePbI



Graffiti is part of WPP AUNZ Australasia’s leading creative transformation group.


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