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LinkedIn releases new guide for using its events and live-streaming tools

The new guide includes a range of tips and pointers to assist in virtual event planning.

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With an increasing amount of events going online due to the COVID-19 shutdowns, LinkedIn has this week published a new guide on how you can use its event and live-streaming tools to run engaging digital functions. 

A number of tools including LinkedIn’s events and live-streaming tools have been used as a means of communication. LinkedIn has recently published a new guide on how to use its event and live-streaming tools to run engaging digital functions.

The California-based social networking service first launched its native events function in October 2019 for select users and business, making it available to all businesses in April 2020 in order to cater to demand for online event options. LinkedIn expanded on this in May by adding live-streaming functionality within events.

The new guide includes a range of tips and pointers to assist in one’s events planning. In the short guide shows how to; create a virtual event on LinkedIn, invite your target audiences, drive buzz and connection before & after the event, mirror other companies who’ve hosted successful events using LinkedIn, to mention a few. 

The new features will give businesses more ways to capitalize on their events, by gathering more information about attendees, and retargeting them with relevant promotions.


Tags assigned to this article:
linkedin Virtual events social media Live Streaming

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