Legrand inaugurates Innoval its first experiential centre in the country
Legrand India, a global leader in electrical and digital building infrastructure inaugurated their state of the art experience centre Innoval in Mumbai on 18 July 2017. The experiential facility allows for product showcase under one roof for all trade partners paving a new way for B2B business.
Innoval will host its India group company products – Legrand, Numeric & Valrack. Globally Innoval’s are present at France, Greece, Chile, Brazil, Colombia, Dubai, and now for the first time it is making its entry in the Asia Pacific region with India. The Mumbai launch is expected to be followed by openings in Ahmadabad and Chennai.
Innoval is Legrand’s global brand of products showcases. The name Innoval is a reflection of Legrand’s brand value of developing ranges of innovative products (Valley of Innovation). The narrative at Innoval is based on the concept of ‘Source to End Usage’, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely - Home Automation, User Interface, Energy Distribution, Structured Cabling, UPS and Cable Management.
The design approach is based on the concept of Designeering. It has all the technicalities of engineering, but put forth in an intuitive and easy to understand communication system. With the interactive product displays, fully automated experience, educational infographics and clean minimal visual language, Innoval has been designed to provide its visitors with a hands on experience that can help them make an informed choice.
Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers. Legrand has been known industry wise for its innovation, value adds to solutions, and in helping these professionals adapt to a constantly changing business. The purpose of Innoval, the Legrand Group's training provider for the residential and commercial markets, is to support all of these partners (investors, system integrator, architects, panel builder, end customer etc) by helping them to acquire new skills in order to better understand the market.
Jean Charles Thuard, CEO & Managing Director, Legrand India said, ‘The breadth of Legrand's offer has diversified over the last 20 years in India. It has developed product solution for various industries and its user (investors, system integrator, architects, panel builder, end customer etc.) To speak to these new aged customers and to consolidate its credibility with regards to the new offers and expertise, Legrand has updated its approach.” He further added, “We are planning to launch multiple experience centres across India for our customers and business partners to experience our various. Customers are evolving and becoming more involved towards the product they are buying. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade as a whole.”
Sameer Saxena, Director- Marketing, Legrand India said, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. It is another orbit in our eco system to provide modern tools and means to promote our products.” He further added, “It may be first time in India that any B2B brand is taking step towards B2B experience zone for their customer (in highly technical segment). The same could have been possible due to innovative and creative thought process of worlds and countries leading electrical giant – Legrand.”
It is the first time in country that any electrical company has presented combination of highly technical nature in consumer products in an attractive way for understanding their usage with ease.
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