Launch of NYX makeup managed by Vibgyor Brand Services
L’Oreal launches make up artistry brand NYX Professional Makeup in India. The brand was being retailed through Sephora stores up till now. Vibgyor Brand Services was roped in to launch its first standalone store in India at Shoppers Stop, Bandra Mumbai.
NYX Professional Makeup is one of the most influential brands worldwide and is popular among beauty bloggers, instagrammers & millions of fans around the world. It is one of the fastest growing color brands in the world, reaching an expanding segment of socially connected consumers. NYX offers a broad catalogue of over 500 products that include everyday basics, on-trend shades, special occasion makeup and cult favorite curve eyeliner and butter lip gloss line.
The store opened the doors to its eager fans who had queued up outside the store since early morning to be among the first 100 to get their hands on NYX’s merchandise. L’Oreal & Shoppers Stop top management opened the store gates to the enthusiastic crowd by cutting the ribbon of the store. Beauty Bloggers interacted with the crowd and gave quick makeovers and goodies to the people. Makeup artist of NYX also gave free makeovers to the people. Photos were clicked at the photo-op booth created at the store and instantly pictures were given in the branded photo jackets. An F&B lounge served refreshments to the guests.
Commenting on the NYX store launch, Haardik Joshi, Branch Head, Vibgyor Mumbai said, “We were excited to launch NYX first store in India. We designed each element of the launch, from 3D installations to giving makeovers to the crowd, to creating photo-op zones. We are planning for many more store launches & activations of the brand.”
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