Kyoorius to organize 3rd edition of Zee Melt 2017 for advertising and media industry

Zee Melt 2017 will bring together advertising, digital, marketing, media & the PR industry over three days at NSCI, Mumbai.


The ViewClickShare session scheduled from 31st May to 1st June at ZEE MELT 2017 will speak about what’s the next big trend in media? Is it a new platform, peaking viewership, better consumer experience or more strategic advertising? Is digital growing while other mediums are dying? Is Big Data the next big thing or smart glasses, driverless cars, virtual reality or the good old TV? All these questions will be addressed at this session.

The speaker line-up for disruptive marketing includes Abhinav Chetan, Product Marketing Manager, Google India; Jeremy Basset Founder & CEO, Co-Cubed; Virginia Mouseler CEO, The Wit; Swapnil Sinha, Head of Measurement & Attribution – India, Indonesia & Singapore at Google India; Pratham Hegde, Head of Marketing Science, India at Facebook; Clyde DeSouza, VR Filmmaker & Consultant at Real Vision; Nick Lanzafame Director of Strategic Insights & Data Standards, Buzzfeed; David Weeks Executive Director, The Week; Danny Kershaw,International Research, K7 Media; Anirudh Pandita Co-Founder, Pocket Aces; Steve Wells CEO, Fast Future and Ashish Limaye, CEO – APAC at Happy Finish.

The sessions on Day 1 will talk about making sense of effectiveness from analysis of RoI and disruptive thinking and also what’s the latest in programming and targeting? It will also focus on trends and insights from experts on whether media is fighting to survive or flourishing

The sessions on Day 2 will help catch the latest innovations in new-age Media, in Media Innovations. It will also discuss the next big step for Content, in terms of technology, platforms, viewership, consumer experience and branding.

Melt 2017 will feature a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from across marketing and communication genres by industry experts, catering to all experience levels. The organizers are expecting more than 3000 creative and marketing professionals, who will together discuss, inspire and learn through sharing and interaction.

Commenting on the line up for ViewClickShare, Rajesh Kejriwal, Founder and CEO, Kyoorius, said, "The ViewClickShare sessions will focus in depth on programming & targeting, trends & insights, media innovations and content & channels. The sessions will bring into light the next big trends in media, be it the VR, AR, big data, content, programmatic advertising or media innovations.”

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