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Kokuyo Camlin welcomes Google’s new logo with virtual crayons

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In a timely and creative expression of its penchant to help art lovers express their creativity online, Kokuyo Camlin, the stationery and art brand, tweeted to Google with a fun take on its new official logo. Google unveiled a new logo on its homepage on Tuesday with a Google Doodle animation that wipes away the old logo and draws the new one.



Kokuyo Camlin’s video response builds upon Google’s first major redesign of its logo in 17 years, through the creative route ‘If its Crayons, its Camlin’. The video, shared today on Twitter, expresses how the universal appeal of Camlin’s art and stationary products also extends to the virtual world, while highlighting the colourful and interactive look & feel of the new Google logo.



Link to the post on Twitter <https://twitter.com/Kokuyo_Camlin/status/639025109500473344>

Link to the Facebook post <https://www.facebook.com/KokuyoCamlin/videos/vb.606828076044628/954367344624031/?type=2&theater>



Expanding on it’s core proposition of “Let’s Have Fun”, the video also represents the Camlin’s dedication to helping art lovers bring their imagination to life virtually and create masterpieces sitting anywhere.



Kokuyo Camlin Chief Marketing Officer, Saumitra Prasad said, “As marketers of Camel, the pioneer and largest brand of Crayons, we are delighted to see the new logo of Google inspired by Crayons. As Kokuyo Camlin aims to make learning fun for children through it art and stationery products, we are happing to see the world moving towards the same direction where art and creativity is being encouraged.”



The video was conceptualized and created by Kokuyo Camlin’s digital agency, Big I Tuna.


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