Kokuyo Camlin elevates Rakhi experience for smartphone users


Kokuyo Camlin, the stationary brand, has created a new way to help brothers and sisters celebrate the tradition of Raksha Bandhan through its Camlin Experience App. The brand has added an elaborate ‘Rakhi Maker’ feature to the app, which lets users create artistic digital rakhis and share them virtually.

Using a select set of powerful tools in the Rakhi Maker, anyone can create a stunning Rakhi design within minutes. Beyond designing personalized rakhis, they can tag and share the Rakhi with a loved one on Facebook within the app, or download it and share via email.

Android users can download the Camlin Experience app on their smartphones to try the Rakhi Maker feature. The Rakhi Maker is also accessible via a micro-site.

To help users create an endless number of intricate designs in a flash, the Rakhi Maker uses a kaledioscopic effect that reflects every drawing action in 20 sides. Users can choose from any of the art mediums and colours, and also alter the number of side reflections.

The Camlin Experience App and Rakhi Maker have been conceptualized & created for Camlin by Mumbai-based digital agency Big I Tuna.

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camlin digital Raksha Bandhan

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