Kokuyo Camlin and KidZania collaborate for co-branded product launch
Kokuyo Camlin has joined hands with KidZania , an indoor theme park, to unveil two co-branded products in the writing and colouring category. The products include a Writing Kit and a Colouring Kit. These were unveiled at a launch event at KidZania, RCity Mall, Mumbai.
The ‘Writing Kit’ comprises mechanical pencils, lead tubes and a notebook set - a perfect combination to suit one’s writing needs. The ‘Colouring Kit’ is a complete fantasy for little ones who love colouring. It comprises of oil pastels, Artica Plastic Crayons, Brush Pens and Premium Colour pencils. Both the kits are priced at Rs 300/- each and are available at the Camlin Art and Craft studio, KidZania and across all retail outlets in Delhi and Mumbai. There is also a KidZania discount coupon available in the kit of up to Rs 210/- valid till June 2017 redeemable at the Delhi NCR or Mumbai location.
Speaking at the launch, Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd, said, “We are taking our partnership with KidZania to the next level. After an extremely successful association with Camlin Art & Craft studio & Painting Studio in KidZania Mumbai & Delhi, we are ready to provide a new experience to Children – Camlin KidZania products. Now children can take the fun learning experience home. Kokuyo Camlin & KidZania will continue to work on the vision on making learning fun”
Speaking on the occasion, Viraj Jit Singh, Chief Marketing Officer, KidZania India, said, “KidZania extends its association with Kokuyo Camlin for another first-of-its-kind initiative, with the launch of the Camlin KidZania range of products for kids. We are elated with this integration and look forward to strengthen our partnership with such associations in the future.”
Around The World