Kingfisher gets fans to Bowl Out their favourite cricketers
Kingfisher Premium, created memorable experiences for its fans by giving them an opportunity to Bowl Out their cricket heroes at the much awaited Kingfisher Bowl Out! At a star studded afternoon which took place at Orion Mall; where 25 lucky fans bowled at their favourite players from Royal Challengers Bangalore – Virat Kohli, Mitchell Starc and Yuzvendra Chahal.
The players displayed their fine technique off the pitch and were seen having a delightful time interacting with enthusiastic fans from the city. Fans witnessed their cricketing icons in action, as they brought forward their best bowling skills in an attempt to get them out. ‘Kingfisher Premium Bowl Out‘ witnessed a large turnout at the mall as the Saturday afternoon got uber exciting with fans getting an opportunity of a lifetime to meet their favourite cricketers!
The Participants were selected through on-ground contest at the venue & on digital. Contestants were provided 3 chances to get the cricketers bowled out and cash prizes ranging from Rs. 10,000 to Rs. 50,000 were awarded depending on which delivery they got the cricketer out. Vishvesh got Virat Kohli out in the first delivery and won Rs. 50,000 for his excellent bowling.
A thrilled cricket fan exclaimed, “Getting to see my cricketing idols and bowling to them was an experience I could have never imagined. I missed out on the opportunity last year as I was a spectator; it was worth the wait this year as I gave it my best to participate. Kingfisher Bowl Out has been the most memorable event for me.” The cricketers were seen enjoying their time as they battled the deliveries bowled at them by their fans.
RCB’s ace batsmen and a favourite of the city, Virat Kohli displayed an array of drives from his armor. Commenting on the occasion, he said, “Kingfisher Premium Bowl Out is a great platform to meet our fans face to face. Amidst all the serious cricket being played, it was indeed a delightful opportunity to meet and spend some quality time with our supporters”.
Commenting on the occasion, Mr. Gurpreet Singh, Assistant Vice President - Marketing, United Breweries Limited said, “Kingfisher Premium has been the Good Times partner to a majority of the teams from the inception of this highly entertaining Premier T20 club Cricket tournament. We have highlighted this association with our much acclaimed campaign under the headline ‘Divided by Teams, United by Kingfisher’ which captures the essence of what the brand stands for. The concept of Kingfisher Bowl Out was created to provide our consumers with a highly engaging experience which allows them to rub shoulders with iconic players from these teams. We are delighted to extend the Kingfisher Bowl Out series across cities and hope to give fans an experience which is unique, exciting and fun”.
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