Kingfisher's activations for IPL Season 8
Kingfisher stands apart as one of the most aggressive players in the market that leverages its association with IPL in a plethora of marketing initiatives driven by consumer, retail and institutional activations.
IPL accounts for the brand’s biggest marketing spends as Kingfisher adopts a 360 degree approach across - TV, print, digital, merchandising, in-stadia, consumer activations etc.
The Good Times Partner for 7 of the 8 IPL teams- Kingfisher Premium, is now gearing up to take its partnership with the cricketing extravaganza a few notches higher this season with the following strategy-
- New TV commercial- IPL fans now get to see their favourite cricketers in action as they come together for an all new TV commercial humming the catchy ‘Ooh la la leooo’ jingle. True to Kingfisher’s tagline ‘Divided by teams, United by Kingfisher’, the TVC will see cricketers from across the teams have some fun in front of the cameras for an exclusive shoot for the ad as they ring in The Good Times
- Bowl Out- Select cricketers from various teams will play ball with fans and give away prizes to those fans who bowl them out.
- Social media/Digital activations- Spearheading the trend of integrating on-ground with digital, Kingfisher Premium is also bringing hybrid activations which are designed to grab consumer attention in accordance with the brand’s image.
- On-ground initiatives and events will be supplemented by bullish social media marketing intended as a huge target-setter for the brand to engage with its consumers.
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