KidZania Mumbai & Parle launch Frooti drink factory
KidZania a global indoor theme park that partners with brands to create hands-on real-life experiences to inspire, educate & empower children has partnered with Parle Agro to set up a Frooti Mango Drink Factory.
At the replica of the Frooti Factory kids get to role-play factory workers and get the opportunity to best understand the with the manufacturing processes of their favorite mango drink. The activity zone will feature kid-sized, child-friendly machines that are specifically designed to simulate the process of making a Frooti.Kids are involved in every step starting from the selection of mangoes, to making the pulp, quality check and finally the packaging.
Speaking on the partnership, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said,“We are thrilled to partner with Parle Agro for Frooti for the Mango Drink Factory at KidZania Mumbai.In a fun filled environment, kids get to socialize and work as a team, challenging their motor skillswhile learn about the importance of following hygiene procedures, quality checks and safety measures.
Commenting on the association, Ms. Nadia Chauhan, JMD & CMO, Parle Agro Pvt. Ltd., “Frooti is one of the most iconic kid’s brands in India. Almost every child in India grows up with Frooti. We are very excited to have our KidZania Frooti Drink Factory open to all its fans. We have ensured that the factory delivers a great experience to the citizens of KidZania and showcases the care and high quality standard that is ensured while making every single pack of Frooti.”
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