Kiara Advani stars in label Ritu Kumar Autumn Winter 2019 Campaign

Structured Pastoral, the LABEL Ritu Kumar Autumn Winter 19 collection comes alive with Kiara’s vivacious personality.


LABEL Ritu Kumar announces vibrant bollywood actress Kiara Advani as the face of the LABEL Ritu Kumar Autumn Winter 19 collection, as she stars in the groovy and upbeat dance campaign video adding the perfect spark to the brand’s new season collection – ‘Structured Pastoral’.

Choreographed by Ashley Lobo, performed on the beats of the retro-rock genre, the video creates a lively upbeat vibe; befitting Kiara’s young and vivacious personality.

Bring together the contemporary glamour with the signature elements for LABEL Ritu Kumar, Kiara sports two key looks from the season in the video; a black high-neck structured dress, with a laser cut-work jacket and the other, a quintessential LABEL Ritu Kumar printed tunic.

Bold yet consistent in the aesthetics that LABEL Ritu Kumar has become renowned for, ‘Structured Pastoral’ focusses on form, structure, modern fabrics and silhouettes with a fresh direction aimed at the young confident girl. The colour story of Structured Pastoral is in complete sync with the fall season; infused with brilliants shades of burnt red, subtle metallic detailing and dominant black. A significant introduction to the LABEL Ritu Kumar Autumn Winter19 collection is the presence of knitwear which is highlighted by the use of a masculine twits on flirtatious shapes and styling. The short body cons enhance the collection feminine allure with an interfusion of the bold and captivating styling with prints, a signature element for LABEL Ritu Kumar. 

Watch the LABEL Ritu Kumar Autumn Winter 19 campaign video on #JustDanceWithLabel 

The collection is available across India and internationally in LABEL Ritu Kumar stores & online at

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label Ritu Kumar Kiara Advani

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