Kansai Nerolac Paints launches #mydillistory
Kansai Nerolac Paints Ltd (KNPL), one of India’s leading industrial coatings manufacturer has partnered with Delhi, I Love You, (DILY), a 30-month movement of love. Initiated by film-maker Thomas Ellis and sculptor Aastha Chauhan the #mydillistory campaign is part of this movement. It is a way to empower the people of Delhi to reclaim the city and increase a sense of belonging among them.
This unique city painting campaign will see winning tweets about people’s love for Delhi being painted along some of the city’s busiest streets. Shri Kapil Misra, Delhi Minister for Tourism, Arts, Culture & Languages, Water, Gurudwara Elections inaugurated this campaign by joining in the painting of six winning stories at the ISBT flyover, near Monastery Market. This marks the beginning of the campaign as tweets will now be painted across 40 prominent locations in Delhi. These stories were part of the entries in competition #MyDilliStory organized by Delhi, I Love you.
Speaking on the occasion, Mr. Anuj Jain, Director Decorative, Kansai Nerolac Paints Limited said, “Paint is one of the best gifts you can give your home. Most of us repaint our homes during the festive season. Our city is also close to our hearts and is our home. The #MyDillyStory campaign is an initiative that celebrates Delhi, the beauty of this city, its people and their heart-warming stories. Painting positive memories and thoughts is a simple but powerful process that can transform the urban environment. While the winning stories that people from Delhi have shared will be hand-painted on prominent public walls and flyovers around the city, for us this initiative goes much far beyond this as we look at the city itself as a new creative canvas.”
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