Kamani Oils supports breast cancer awareness
Kamani Oil Industries organised a football tournament in Mumbai to spread breast cancer awareness. The event was part of brand activation for its rice bran oil product – RISO cooking oil. The tournament was held on the occasion of World Cancer Day on February 4, in Mumbai.
The organisers collaborated with various NGOs as well, as part of the CSR drive. A total of 400 women, dispensed into 32 teams, took part in the tournament. Bollywood actor Jackie Shroff was present as the guest of honour. Vinay Chawla, Director, Kamani Oil Industries said, “At Kamani Oil Industries we believe in touching and empowering as many lives as possible. We are overwhelmed at the response received and are glad we could contribute towards a healthier society by increasing awareness about breast cancer, prevention, diagnosis, treatment and cure.”
Volunteers were dressed in pink, symbolic to represent breast cancer awareness as they carried pink balloons tied with pink ribbons to grab attention. About 1000 information leaflets were distributed to people at prominent high footfall railway stations in Mumbai, as part of the awareness drive by Kamani Oils.
Chitra Panniker, VP – HRM, Kamani Oil Industries, said, “We believe that the mission and role of both sports and Riso is the same, 'A healthy lifestyle and fitness'. Hence, we thought it was time to host a tournament. We wanted to make it a unique combination of promoting sports and doing something good for the society at the same time. While, it was great to see young girls play football with such enthusiasm, it is important that they maintain a healthy lifestyle to be fit to play a game like football which demands high stamina.”
The company wants to make this initiative an annual affair. They also plan to take this tournament national, and introduce other sports as well. “We wish to create an environment where people can enjoy sports and at the same time get educated about serious things that matter in life,” adds Ms Panniker.
Kamani Oils has gone all out to promote its star product – RISO. It had won the Product of the Year 2013 accolade, conferred by A C Nielsen. Kamani Oils plans to capture 25 per cent market share in two years.
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