Jordan Tourism engages travel and tour operators through multi-city seminars
Think Strawberries, Jordan Tourism Board's Representative Office in India held multi-city Educational Seminars in the major outbound cities of India, New Delhi, Mumbai and Bangalore recently. The aim of these seminars was to educate the travel agents and tour operators of the fabulous offerings that Jordan has and to announce the success of its activities and plans through 2017.
The seminars were conducted to reach out directly to the travel agent and tour operator community and to make Jordan a strong contender in their itineraries for the coming season. The event was attended by Mr. Majd Abuarqub, the India market in-charge from Jordan Tourism Board and Ashit Taneja, Country Manager, Jordan Tourism Board’s Representative Office in India along with Think Strawberries team.
Mr. Abuarqub spoke about his excitement to be in India; and meet the agents and have one on one interactions with them on such an active platform. He concluded that the seminars were very fruitful as it helped them develop and foster healthy relationships and enrol almost 400 visitors at the end of the seminars.
The event was very well attended by the agents in all the three cities. A detailed presentation was conducted to the visitors to educate them on the various offerings and USPs of Jordan, highlighting the important factors like the Jordan Visa on Arrival policy, the Jordan Pass, and the Jordan Specialist program in addition to the multiple infrastructure developments which are taking place. There was a very strong response from the attendees during the seminars as an exchange of multiple questions and answers and animated discussions were observed in each city.
At the end of each seminar, a raffle draw was also conducted, with one winner getting a fully sponsored five-night trip to Jordan.
Ashit Taneja began proceedings with a welcome note which was followed by an extensive presentation on Jordan where he highlighted various aspects about the destination, especially the Visa on Arrival which Jordan offers for the Indian tourists. ‘We are delighted that our company Think Strawberries has been chosen as the India representative office for JTB for the past five years as we have shown a positive growth trajectory for the destination from India,’ said Taneja.
During the Roadshow, a film showing the Virtual Reality project shot in Jordan was also shown. Virtual reality (VR) is a computer technology that uses Virtual Reality headsets, sometimes in combination with physical spaces or multi-projected environments, to generate realistic images, sounds and other sensations that simulate a user's physical presence in a virtual or imaginary environment. A person using virtual reality equipment is able to "look around" the artificial world, and with high quality VR move about in it and interact with virtual features or items. VR headsets are head-mounted goggles with a screen in front of the eyes.
“We have established Jordan as a year round destination with top of the mind recall for Indian travelers and is a destination that caters to all segments of Indian traveler. There is a growing interest in Jordan as a wedding and honeymoon destination as well thanks to its close proximity to India; value for money offerings and visa on arrival for Indian traveller,” concluded Taneja.
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