Jeep Compass launched at industrial themed event produced by Percept
Percept ICE, the integrated creative, experiential and event management domain company of Percept Limited, bagged the mandate of conceptualizing and producing the landmark event of the price announcement of the much awaited Jeep Compass for FCA India. The Compass price announcement event was held on 31st July, 2017 at Goregaon, Mumbai. It witnessed an attendance of over 130 guests from the media fraternity and over 75 bankers and automobile Dealers.
FCA India launched its much awaited Jeep Compass premium Sports Utility Vehicle at an aggressive price range of Rs 14.95 lakh to Rs 20.54 lakh ex-showroom New Delhi. The Jeep Compass brand launched simultaneously and is arguably one of the most anticipated car launches of this year. The Compass will be the most accessible offering made by Jeep India and is expected to have a starting price in the sub-Rs 20 lakh bracket. The launch of the Jeep Compass comes after Jeep launched Grand Cherokee and the Wrangler. The compact SUV is locally produced in India at its Ranjangaon based facility near Pune. The Jeep Compass produced here will not only serve the Indian buyers but will also be exported to all the right-hand drive countries.
The entire setup was constructed with the help of containers and projection mapping done on the surface. Customized content, sound and lighting design added to the overall impact of this event.
Percept ICE’s scope of work spanned conceptualizing, planning, designing and producing the entire event. The scope included selecting a suitable address, designing the set & décor, guest management and RSVP, content design and creation, technical & show management and post event processes.
The USP of the event was the usage of containers to enable a dynamic entry and exit of the cars on to the main stage, usage of the container surface to manage projection mapping at various speech points and price projection, and weaving in the pre-shoot of the car driving through the city of Mumbai culminating with the actual car entering the venue and being driven on to the stage.
Commenting on the grand success of the press conference, Rahul Pansare, Head Marketing, FCA India said, “The Jeep Compass is a game changing SUV. The Jeep Compass leads the way with world class capability, built quality, ride and handling and premium fit and finish. We wanted the game changing price announcement to embody all these aspects. Right from the grandness of the concept to the premium execution Percept ICE understood our brand tonality and product very well and managed the project at highest standards.”
Commenting on the success of the event, Vidya Alva, Executive Vice President & Business Head - Events, Percept ICE said, “Working with the FCA team has always been an enriching experience due to the challenge that one gets to work towards. This was no exception. Right from selection of the venue, designing the setup and then building the show was a fulfilling experience for all of us here and the core team at FCA which we together have ensured that it has left a benchmark in the industry. I would like to thank the FCA core team for having the faith in us for this important event.”
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