Jammin', a concert featuring Youtube icons and Bollywood composers, managed by Oranjuice
A unique digital collaboration took place between legendary Bollywood composers and today's digital youth icons at Jammin' Live, held on 11 November 2016 at NSCI, Dome in Mumbai.
Multiple Oscar and Grammy award winner A.R. Rahman performed live at the digital collaboration between legendary Bollywood composers and YouTube stars. The concert, managed by Oranjuice Entertainment, featured breakout performances by internet sensation Sanam, the first lady of YouTube India Shraddha Sharma along with composers like Salim-Sulaiman, Clinton Cerejo and Mithoon.
The full lineup for the concert includes Sanam Band, Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin' and Bollywood’s most accomplished music composers- Salim-Sulaiman, Clinton Cerejo and Mithoon.
Samir Bangara, the Co-Founder and MD of Qyuki said, “Jammin' has spawned a new genre of music that we like to call 'Non-film Bollywood' by bringing together mainstream composers with YouTube stars to create original compositions that typically would be commissioned for a blockbuster film. Jammin' Live embodies Qyuki’s unique strategy of being a digital first, cross platform Media Company."
Satya Raghavan, Head of Entertainment for YouTube in India says, "This live concert with Bollywood music legends and YouTube stars heralds a new era for the music industry in India. We hope that Jammin' live concert will go onto define the new normal, where lines between mainstream music and popular independent artists content will blur, encouraging many talented artists to start their journey online.”
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