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Jamaica Makes it Move At The Dubai Expo 2020

Whether it is the music or the food or sports, Jamaica moves and connects the world, the Jamaica Pavilion at World Expo 2020 exemplifies this beautifully.

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A spontaneous street party in the midst of shipping containers from across the world is giving visitors an unforgettable experience at The World Expo 2020, Dubai that opened on Oct 1, 2021. Some 190-country pavilions are vying for attention, but participants are already rocking to the rhythm of Jamaica.

The Jamaica Pavilion, which has been named as one of the ‘coolest’ at the global event, reflects the culture of the island and the initiative to transform and introduce it as a logistics hub connecting the Americas to the rest of the world.  

There are 7 zones providing visitors an immersive experience of the sights, sounds, and tastes of the beautiful Caribbean Island.

Zone one is an introductory space that focuses on connectivity and the map of the country. Zone 2, which displays the Heritage of Jamaica, highlights important dates and events and the tiny nation’s big global impact. A diverse nation because of its past Jamaica continues to be a multicultural melting pot offering experiences dipped in unique blends of traditions preserved from centuries ago.

With Jamaica being the land of the fastest runners, Zone Three puts the spotlight on Sports, featuring athletics, cricket, swimming, football & netball. Zone Four is the Business zone to introduce local and international investors to business opportunities in Jamaica's growing industries. Rocking the expo is our Zone Five on Music, bringing alive sounds that rock the world! As the home of reggae and dancehall, Jamaica is the land of Bob Marley. This zone showcases a scintillating live music studio which spotlights some of the most iconic Jamaican musicians, artists and producers; visitors can listen to Jamaican music, create their own playlist, and catch a vibe of the vibrant island!

“The World Expo 2020 is the first mega-event post pandemic which is truly global in scope and is helping to overcome international reluctance to travel. We hope to connect with people and decision-makers from all over the world here, to put Jamaica top of mind as a destination of choice for travellers,” says Minister of Tourism for Jamaica, Hon Edmund Bartlett, “We are here with an optimistic vision of the future, to forge alliances with strategic partners for global initiatives.

Minister Bartlett also stated, “Our total visitor arrivals were growing exponentially and the numbers had jumped to 4.3 million pre pandemic (2019). With pent-up travel desires as the world reopens to welcome tourists we hope to welcome and host many more happy guests”.

Whether it is the music or the food or sports, Jamaica moves and connects the world, the Jamaica Pavilion at World Expo 2020 exemplifies this beautifully.


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