Jagran Solutions executes 13-city product launch for Jaquar


Jaquar, a bathing solutions brand that manufactures & markets hi-performing Faucets, Sanitaryware, Wellness Products, Showers Enclosures & Lighting, extends its portfolio by launching a comprehensive range of Water Heaters. In its pursuit of providing Complete Bathing Solution, Jaquar launched an array of beautifully designed and hi-tech water heating appliances.

The company showcased these products to their channel partners, architects & builders through a series of product launch events spanning 13 cities executed by Jagran Solutions: India’s leading Experiential marketing Agency. New Delhi witnessed the product on 31st October 2014 through a glittering product launch event ceremony at hotel Hyat, New Delhi.

Commenting on the occasion, Mr. Rajesh Mehra, Director & Promoter Jaquar Group said, “We are absolutely confident that once again we can provide a unique direction to the Indian bathroom market as water heaters which are till now being sold in a major way from the electrical hardware counters as a commodity and more to say in an un-organised manner. This item being an essential part of the bathroom or the system to manage the hot water supply to the entire house should be by default sold from the sanitary ware channel by a bathroom expert. Jaquar Bath experts are fully equipped with information for end customers on right capacity water heater for uninterrupted and perfect showering experience. As Jaquar has been supplying its faucets to almost 1.5 million bathrooms every year why not that each & every of such bathroom also gets fitted with the Jaquar Water Heaters to provide the true co-ordination of a One Point Solution from a single brand to our consumers.”

Speaking on the occasion, Mr. Ravindran, Buiness Head- Hot Water Solutions, Jaquar said: “We had put together an exciting array of Water Heaters for the Indian consumer. Our water Heaters come with the latest features & segment leading technology that will give true & long lasting value to our customers. With these multicity launches we are sure to gain a strong foot hold in the water heater market shortly.”

Mr. Pawan Bansal, COO, Jagran Solutions said, “This is for the very first time a water heating solution is now available across the country backed by a reliable brand like Jaquar. With-in a month’s time we have activated 10 cites with back to back events in South, West & North India. We will cover central & east region this week. The event witnessed mesmerising performances via various artists including UV acts & Choreography sequences. The highlight of the event was larger than life product dummy that was unveiled on stage.”

The company has received a very encouraging response from launches in cities like Bangaluru, Hyderabad, Cochin, Chennai, Mumbai, Pune, Ahmedabad, Chandigrah, Delhi & Jaipur so far & hoping for a similar response from coming events in Indore, Lucknow & Kolkata.

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