India’s leading online fashion destination, announced the second edition of Jabong Online Fashion week (JOFW) at Dusit Devarana recently.In the esteemed presence of gorgeous Sushmita Sen the new edition of the only fashion week of its kind – Jabong Online Fashion Week along with the jury was announced. through its second season endeavours to provide the industry with the most incredible talent from various genres including designing, modeling, hair styling, make up and fashion photography from a search held across the country. Apart from offering a platform to the winners to showcase their work, will also impart training from the illustrious jury comprising of Nandini Bhalla, Noyonika Chatterjee, Varun Bahl, VidyaTikari, Lubna Adams and Colston Julian who will be sharing their valuable expertise to further hone their skills

Undoubtedly Season II comes on the heels of the staggering success of season I. Last season’s winners included Ritu Chauhan De, Ravi Goswami and Sidharth K Kakkar who have achieved a name for themselves in their respective fields. Models-Ritu Chauhan De and Ravi Goswami, have walked for top designers in the country, and bagged projects with top media houses. Designer- Sidharth K Kakkar styled and designed an outfit for celebs such as Kapil Sharma, Gauhar Khan, Rajeev Khandelwal and so on.’s endeavor continues to promote and establish new talent in the industry, and give them a platform through which they can accomplish their dreams and rise further.

Commenting on the launch Praveen Sinha, MD & Founder says, “With Jabong Online Fashion Week, we aspire to represent the fashion industry and provide the fraternity an online platform to grow. JOFW is aimed at gathering best of talent and fashion aficionados giving them an opportunity to showcase their talent with the guidance of stalwarts of the industry. Jabong has always strived to provide the customers and industry, with the best of talent and services, and JOFW is one such initiative by the brand.”

Thrilled to be associated with the launch of JOFW, Sushmita Sen, said, “Online Shopping is the buzzword these days, and the shift has been evidently drastic from offline to online. Bearing in mind from where this industry started to where it has gone now, it’s a pleasure for me to launch Jabong Online Fashion Week! JOFW is a platform that will not only nurture young talent but also hone their skills with a thorough guidance from influencers of the industry. I would like to wish all the very best to all the participants.”

Jabong Online Fashion Week has on boarded Times Now, Dorothy Perkins, Microsoft, Cosmopolitan, PayU Money, Taxi For Sure and Chic-a-thon as partners.

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