Innovation reigns supreme at Product of the Year Awards 2014
The 2014 edition of the highly acclaimed Product of the Year Awards, the ceremony honouring the most innovative consumer products and services over the past year, was held at the Trident in Mumbai on Saturday, 29th March. The night was attended by marketing honchos, advertising veterans, nominated brand managers and even actors.
As for strategic alliances, Femina was Lifestyle Partner, Croma was Associate Partner, NDTV Profit was Media Partner, Future Media was OOH Partner and Neilsen was Research Associate.
The host for the night, Cyrus Broacha, kept the mood lively with his constant wisecracks. Added to this, a ‘selfie mirror’ caught the attention of the attendees. Broacha then scrutinized everyone’s ‘selfies’ by displaying them on the big screen. The best two selfies were awarded iPads by the Product of the Year team.
Mr. Mike Nolan, CEO, Product of the Year, addressed the gathering to kick off proceedings. ‘We are a global organisation. We have a presence in 40 countries around the world. We sit in rooms like this in New York, in Paris, in Rio and London talking about innovation, supporting innovation and we believe it is a hugely important function of what we do, which is to champion innovation. So for all the companies in the world who have ‘innovation’ in their mission statements, we think it is important for them to have one evening where we bring the industry together and say “Congratulations. Well done!"
Mr. R Gopalkrishnan, Executive Director, Tata Sons Ltd. was the Guest of Honour for the evening. In his address he spoke about the emphasis of innovation by sharing a light-hearted tale about a jester who outsmarts his king using his wit. He then compared brands of today to the antics of the jester and emphasized on the need to constantly reinvent. He also jokingly said he would gladly enter all TATA vehicles for Product of the Year if the branding would result in a 25-50% rise in sales.
In all, the awards were given away to eighteen brands across a gamut of categories. The winners are allowed to use the Product of the Year logo across their marketing communication for a time frame of one year after winning. The L’Oreal Paris group, were the big winners of the night. Their winning list included Maybelline Baby Lips Balm, GarnierFructis Goodbye Damage Shampoo, Colossal Kajal, Garnier Men AcnoFight and L’Oreal Paris Hair Colour. In the remaining categories, Tata Docomo, Colgate, Bilt notebooks, Dulux Paints, L&T Insurance, Monster.com, Clean & Clear and Nutralite emerged victorious.
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