Infotainment redefined at Assocham’s annual summit 'Screens 2014'


The 8th edition of  ‘Screens’, Assocham’s annual summit on Media and Entertainment, was held yesterday at Hotel Le Meridian, New Delhi. The theme of Screens this year was ‘Redefining Infotainment’.

Ajay Sharma, Senior Director, Assocham stated, “Assocham, India’s Apex Chamber for Commerce and Industry also known as the ‘Knowledge Chamber’, has been at the forefront of advocating policy interventions for the growth of Industry and the overall economy. We have an active National Council on Media & Entertainment which has been organizing several programmes related to Media and Broadcasting sector in the country”.

MrPrakashJavedekar, Minister for Information and Technology, was the Chief Guest at the event. MrRajkumarDhoot, Past President of ASSOCHAM, delivered the Welcome Address as the current President, MrRanaKapoor, MD & CEO, Yes Bank, could not be present at the occasion. Other notable dignitaries who attended included MrSharadDutt, Chairman, Assocham National Council on Media and Entertainment; MrPulakBagchi, Senior VP, Star India; MrUmeshUpadhyay, Media Director, Reliance; Mr Ravi Kottarakara, President, Film Federation of India; DrVijayalakshmy K Gupta, Member, TRAI and MrJawharSircar, CEO, PrasarBharti, among others.

Deloitte released a white paper at the event titled ‘Digitization & Mobility- Next frontier of growth for Media and Entertainment’. MrAsheshJani, Partner, Deloitte India, stated, “Digital age has arrived big time in India. It was clearly portrayed by the last election campaign with seamless use of social media and technology to reach the masses. The party’s slogans were carefully drafted to strike the right cord with the common man. This shows the importance of appropriate regional content in local language and the new innovative modes of delivery beyond the traditional media of print, television and radio. It is indeed surprising to see how digital media is increasingly becoming a critical part of our daily lives. This report aims to bring out the significance of digitization and mobile entertainment in India.”

Through its three Sessions spaced through the day Screens 2014 highlighted issues related to Broadcasting Digitization in India- Challenges & Impact; Film Industry- Reaching Newer Markets and on Entertainment- Cloud Based Solutions for M & E Sector.

MrPrakashJavedekar, Minister for Information and Technology, commented, “The Indian entertainment and media industry has been growing at a rapid pace over the past decade. Indian cinema has also taken dramatic strides with growing multiplex culture, wide variety of content, increased digitization and opening up of new overseas territories accompanied by worldwide appreciation, acceptance and acclaim of our cinema. Path breaking digitization initiatives, spearheaded by government is poised to improve the quality of broadcasting in the country and bring enhanced consumer experience, customized tariffs and improved transparency in the sector.”

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