India’s Top 75 Experiential Initiatives


Businesses face a continual challenge to market their products or services effectively. Marketers are overwhelmed with marketing strategies and there is a constant attempt to one-up the competition, using creative and cost-effective efforts aimed at building a brand.

Experiential marketing allows for a level playing ground for all brands – big and small, as experiential marketing rewards creativity, and not merely the scale of the event. The buzz that can be created organically is the best thing that every marketer seeks to achieve.

With increased spend in experiential marketing, every sector is utilizing the potential of experiential marketing to the fullest. While there is no dearth at the sheer number of experiential initiatives by companies, we at BW Applause wanted to felicitate the best work done in the area. For the same, we partnered with our research partner Traverse Strategy Consultants, where the research done by our internal team at BW Applause was supplemented by research done by Traverse Strategy Consultants. We looked at initiatives across a 15 month period from 1 May 2014 – 31 July 2015.

The research looked at initiatives across all sectors, and the methodology included primary as well as extensive secondary research. A portal was created on the Everything Experiential website for agencies / brands to nominate themselves and share details validating the success of their initiative. The information collected was augmented by the secondary research which looked at data points collected across the following metrics:

Audience reached

Positive WoM and Media Coverage

Live Market Research done

Feasibility to scale up the event

Digital Empowerment

The final list of Top 75 experiential initiatives covers over 15 sectors, which is a testament to the fact that great experiential initiatives is not just meant for a select few sectors.

With more marketers looking at experiential marketing initiatives as a regular tool in their marketing spend arsenal, experiential initiatives are expected to grow both in adoption and in terms of creativity.

RankInitiativeSectorBrandAgency Name
1Nissan Sunny launches across 130 locations simultaneouslyAutomotiveNissan SunnyThe Innuendo Communications
2Halonix launches a 'safer city' experiential and outdoor campaignConsumer AppliancesHalonixCheil
310 city launch for Honda MobilioAutomotiveHonaMobilioC S Direkt
4OLX takes its on-air 'Womaniya' campaign on-groundE CommerceOLXGo Live
5Nissan - Xtronic CVTAutomotiveNissanCommunique
6Hero Motocorp combines power of new Karizma with passion for footballTwo WheelerHero MotocorpAxiom Gen Nxt India
7Reebok JetFuse RunApparelReebokDDB MudraMax
8Lenskart - Eye for an EyeEcommerceLenskartDDB MudraMax
9Godrej Expert Hair Color - Market activationFMCGGodrejCandid Marketing
10Philips - SpeedStyleConsumer AppliancesPhilipsPulp Strategy Communications pioneers new e-fashion IP, India Online Fashion WeekEcommerceJabong.comTalenthouse India
12Star Sports promotes Pro Kabaddi League in eight citiesMediaStar Sports Pro KabbadiEverything Goes! Communications
13Maybelline New collection launchFMCGMaybellineEncompass Events
14Creation of Revotron Labs in run upto Tata Motors' new car launchAutomotiveTata MotorsWizcraft International
15Bajaj Discover - Zing zongTwo WheelerBajaj DiscoverLeo Burnett
16Sony - Bravia 4K Series LaunchConsumer ElectronicsSony BraviaLaqshya Live Experiences
17LG OLED Curve televisions travel to the customer’s doorstepConsumer ElectronicsLGBrand Promotions
18Absolut celebrates Friendship Day with pool parties in IndoreAlcoholAbsolutFusion Events
19Jaguar concludes its month-long launch campaign for XJAutomotiveJaguarPercept ICE
20Tempo sanitisers taken to foodies through Mumbai DabbawalasFMCGTempopsLIVE
217UP DanceUP competitionFMCG7UPDDB MudraMax
22Usain Bolt launches Puma’s 'Forever Faster' in IndiaApparelPumaCream Events
23Nissan organizes multi-city promotions for its car TerranoAutomotiveNissan TerranoThe Innuendo Communications
24Cipla - ‘BreathefreeYatra - A clinic-on-wheels’PharmaceuticalCiplaRW Promotions
25Fiat Chrysler launches PuntoEvo across five citiesAutomotiveFiat ChryslerEncompass Events
26Tupperware - Wedding campaignFMCGTupperwareDDB MudraMax
27Kurla’s newest landmark, Art Guild House, opens with art and aperitifsArtArt Guild HousePercept ICE
28AamAadmi Party goes experientialPolitical PartyAamAadmi PartyBrand Connect Media
29Swiss Airlines Airline themed fashion showAviationSwiss AirlinesIce Global
30BlackBerry plays out a 360 degree campaign to launch the Z3Consumer ElectronicsBlackberryStarcom Media
31Axis Bank's Suvidhaa ATM taken to rural masses through an activationBFSIAxis BankAugustus Communications
32Lifebuoy makes washing hands a fun experience in rural schoolsFMCGLifebouyGeometry Global
33Radio City rolls out a month-long campaign to bolster its brandMediaRadio CityScarecrow Communications
34Chandigarh Tourism - Adventure destinationHospitalityChandigarh TourismPercept Sports & Entertainment
35Puma launches its Arsenal kits with the 'Tunnel of Time'ApparelPumaCream Events
36Amway launches its beauty product with a fashion showFMCGAmwayEventSol
37Amira Nature Foods - Durga PujaFMCGAmira Nature FoodsVibgyor Brand Services
38Mahindra Two Wheelers GoGustoRideTwo WheelerMahindraA for Pineapple Ideas & Executions
39High Sierra lassoes in GenX with a promise of Monday adventuresLifestyleHigh SierraEccentric Engine
40ACC cements itself in 25 cities across North IndiaManufacturingACCPinkstar Events
41Sony- F3 Fiesta - Fun, Family, FitnessConsumer ElectronicsSonyA for Pineapple Ideas & Executions
42Tic-Tac - Strawberry FieldsFMCGTic TacMadison Integrated Experiential Solutions
43Mahindra & Mahindra - Launch of GustoTwo WheelerMahindraA for Pineapple Ideas & Executions
44 TCS, Cigna TTK - Treadmillion ChallengePharmaceuticalCigna TTKProcam International
45Zee News - 'Misunderstood Scoreboard'MediaZee NewsDDB MudraMax
46Auto-rickshaws advocate a Dr.Fixit this monsoonManufacturingDr. FixitMadison Communications
479-city UNO Asia ChallengeRetailLandmarkTantraa Events
48Fevicol holds ‘Caring with Style' fashion show for cancer patientsManufacturingFevicolEntertainment Bay
49Za partners with retailer newU to showcase its skin expertiseFMCGZaVigbyor Brand Services
50Fiat PuntoEvo - PromotionAutomotiveFiat PuntoWork Ventures
51Star Plus launches Raw Star with a power-packed entranceMediaStar PlusMadison Integrated Experiential Solutions
52Mall-goers doodle with light in Gionee's light bending stallsConsumer ElectronicsGioneeVibgyor Brand Services
53BMW - i8 LaunchAutomotiveBMWEncompass Events
54Mika Singh and DJ Suketu rock the night for Apps DailyE CommerceApps DailyGoBananas
55Brand Promotions and Datsun bring in BustlemaniaAutomotiveDatsunBrand Promotions India
56New Vespa Elegante with new palette of coloursTwo WheelerPiaggioTalenthouse India
57 9X Jalwa and 9XMMedia9XEverything Goes! Communications
58Simpa Energy conducts rural campaign to spread solar power awarenessEnergySimpa EnergyGlobal Visionaries
59XiaomiMi 4i smartphone launchConsumer ElectronicsXiaomiPercept Sports & Entertainment
60Vodafone and GFDC celebrate the spirit of football in GoaTelecomVodafoneLivewire Events & Promos
61Zoya unveils its new Mumbai storeRetailZoyaPhase 1 Events & Entertainment
62Puma unveils Arsenal’s kit with club legends Ray Parlour and Sol CampbellApparelPumaToast Events
63Launch of Taco Bell in DelhiHospitalityTaco BellBrandwidth Events
64Asian Paints - Colourpro LeapManufacturingAsian PaintsWork Ventures
65Summer shopping campaign of Mumbai Duty Free, DFSRetailMumbai Duty FreeThe Brand Brewery
66SRK celebrates the 'Don’t Crack Under Pressure' motto with Tag HeuerLifestyleTag HeuerVibgyor Brand Services
67Asian Paints’ brand NilayaManufacturingAsian PaintsEncompass Events
68Pogo makes science 'Fun-tastic' for kidsMediaPogoCandid Marketing
69TVS Tyres road safety campaign in Ahmedabad and LucknowTwo WheelerTVSAxiom Gen Nxt India
70Thomas Cook drives tourists to Vienna with mall campaignsHospitalityThomas CookBrand Promotions
71Super Saturday keeps 5,000 Bestseller customers up all nightRetailBestseller IndiaCream Events
72Kidzania Father’s Day bashHospitalityKidzaniaPhase 1 Events & Entertainment
73Ferrero Rocher pyramidHospitalityFerrero RocherVibgyor Brand Services
74DLF Cyber Hub sports a new Diwali lookHospitalityCyber HubTheme Weavers International
75Ganga kiSaugandh CampaignMediaABP NewsRW Promotions

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