India’s Fitness Icon Milind Soman Urges Mumbaikars To “Fight Lazy”

Lifelong Fight Lazy Run with Milind Soman -A 5km Run is scheduled on Sunday, 3rd July 2022 at Juhu, Mumbai


Lifelong Online Retail Private Limited announced a 5 km Lifelong Fight Lazy Run with Actor, supermodel, and fitness icon Milind Soman on Sunday, 3rd July 2022 at Juhu, Mumbai. The Lifelong Fight Lazy Run is a movement urging all Mumbaikars to fight their lazy selves and is aimed at encouraging people to push themselves to be their fittest versions. 

The 5km run will be followed by fitness games. The winners of fitness games will get exciting prizes from Lifelong. Registration fees for the event is INR 249. Registrations are open at

All the registered participants will get a T-shirt, Finisher medal, Post-run refreshment, and Participation e-certificate. The slogan of the 5 Kms Lifelong Fight Lazy Run with Milind Soman being organised by Smiling Tiger Experiences is “So come, let’s run together, Let’s fight lazy together.”

A concept designed by Lifelong Online Retail, India’s youngest and fastest-growing product appliances company, Fight Lazy does not focus on driving people to become a marathon champion, have the broadest chest, or the biggest biceps, it rather talks about starting where you are and moving forward. Through the first upcoming run scheduled to be held on 3rd July 2022, at Jamnabai School Turf Ground, Juhu Scheme, Vile Parle West, their aim is to bring the ‘Fight’ to everyone’s doorstep. Other than the 5KM run, the event will also host a series of fitness games, followed by prize distribution for the winners. 

Speaking of the event, Milind Soman, the brand ambassador of Lifelong Online (Fitness Category), said, “Last year, Lifelong Online and I launched ‘Fight Lazy’, a movement that’s very close to my heart. It’s where I wake up and fight my lazy self every day, and have fun whilst doing it. Now, we are excited about making it bigger and a whole lot more fun with the Fight Lazy 5KM run coupled with a set of fun games that will encourage people to incorporate strength training into their running lifestyle. This run is to be held in multiple cities across India. I can’t wait to meet everyone, run and fight lazy together.”

Bharat Kalia, the CEO of Lifelong Online commented, “At Lifelong Online, we believe that it’s only we who stop ourselves from being fit. That’s why we launched ‘Fight Lazy’ last year with our fitness brand ambassador, Milind Soman. We wanted to make fitness fun for everyone. Being a marathon runner, fitness is extremely important to me. I understand the need to push yourself every day to be fitter than the day before. Now, to make it even more fun, we have organized the Fight Lazy Run in Mumbai, Delhi, and Bengaluru. The Fight Lazy Run is not a competition. It’s not a marathon. It’s not about winning prizes. Here, the biggest prize is fighting your lazy self.”

Prior to the main event, the team has also lined up three promo events – one, being a 3KM run with Zippers Club slated to be executed on 23rd June 2022, at Bandra Fort, to spread the message of FIGHT LAZY and STAY FIT. The second promo event will be a 3KM run along with fitness games and exercises, which would be performed at Kilachand Park, Girgaon, on the 25th of June 2022. This event is also most likely to have VI Runners, Baby Wearing Moms, and Cancer Survivors participating and attending to the best of their capacity. Lastly, the third promo event is aimed to spread a simple message that clothes should never be a factor to stop you from being fit. With this agenda, participants would be seen donning traditional outfits for the 3KM run that is scheduled for 26th June 2022, at Birla Garden, Juhu.

The ultimate aim of the main event, as well as the promo events, is to encourage people to step out of their comfort zones, fight their laziness, and join the run to commence their fitness journey.

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Lifelong 'Fight Lazy' Milind Soman brand ambassador

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