Immersive experiences by Jabong, Vodafone, Havells..
Taiwan Excellence Gaming Cup
Brief-After the success of the first edition of the DOTA 2 gaming championship last year, the gaming festival was back for its second edition with double prize money and promising bigger fun. The challenge was to match the gaming experiences curated at International level gaming championships.
Agency- The Brand Brewery
TBB created a platform in the form Taiwan Excellence Gaming Cup and promoted it across various social media platforms garnering high PR and awareness. With almost half a million impressions on Facebook and more than one lakh twitter impressions, the cup became a talking point on national gaming arena.
The grand finale saw an impressive display gaming environment complete with high-end gaming gear from Taiwan Excellence.TEGC, was the only gaming championship in the country to be executed at such a large scale. The participants, as well as the crowd of avid gamers and techies were inspired to see the level of gaming in the country. The finale was also streamed live on Twitch TV with more than twenty five thousand views.
“The second edition of the Taiwan Excellence Gaming Cup was a sensation and has made a big mark on the US $250 million gaming industry. None of this would have been possible without the flawless execution by team TBB”-Michael Lin, Director of the Taipei World Trade Centre Liaison
Launch of Topshop&Topman for Jabong
Brief- The e-commerce platform Jabong wanted to host a fun-filled fashionable event at the Mehboob Studio to celebrate its partnership with British brands TOPSHOP and TOPMAN.Cream Events was given the mandate for the event after the first round of presentation.
Agency- Cream Events
The main concept for the event was the art décor that featured the RGB Light experiment. An image was created in layers such that each layer gets highlighted when red, green & blue lights fall on it. Artist Viraag Desai was commissioned to create a series of images that showcased the brands models and their designer prints from the Autumn-Winter 2015 collection.
The entire studio was divided into different zones. One being the entrance tunnel outside the studio featuring spinning fans with TOPSHOP & TOPMAN prints, another being a press pit for photographers and videographers and lastly, the main party area with the stage enclosed by RGB art and branded panels that hung from the ceiling.
Additionally, wooden tables that looked like crates were crafted & weathered tin sheets were used for the façade of the stage and the central bar. A visual artist was roped in to sync and mix brand footage with stock graphics that were a reflection of the brands and the music performances at the event.
"We are thrilled to have power players TOPSHOP and TOPMAN as additions to Jabong's premium fashion brand portfolio and our partnership could not have been better depicted than the execution by Cream Events.” -Praveen Sinha, Managing Director & co-founder, Jabong.com
One Touch Response to make Delhi safe
Brief- One Touch Response had set out to right all the wrongs in Delhi/NCR via their mobile app and promised to be a tap away in case of any emergency. With an activity the security agency wanted to show how they were available to help people in any emergency situation, within minutes.
During a month long campaign, innovatively designed and executed by CRI events, installations were setup at several Malls and RWAs with a biking awareness tour happening simultaneously across the region.
To give people a hands on experience about the One Touch Response services, CRI Events created a mall installation featuring a unique setup where a shelter was created. The seats of the setup played musical notes on being pressed.
The idea behind the activity was to promote that one touch could raise an alarm and get you back to safety in times of emergencies. People won instant gifts on successfully playing a tune. The activity turned out to be a major attraction for all.
Client Quote- “Our dream was to democratize safety to the ordinary citizen and with this thought, we launched the One Touch Response Emergency Services in Delhi and NCR. CRI events understood our ethos &our strategy and came up with innovative outreach solutions to reach out to our identified TG. Thank you CRI for truly partnering this with us”- Priya Batra, Head Marketing, One touch Response Services.
Vodafone bazaar initiative
Brief-Vodafone Delhi wanted to reach out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging in activities which rewarded and acknowledged the support the customers.
Agency-Time code events
For the activity, Time Code Events created an ambience of crowded bazaars in the midst of localities of Delhi-NCR targeting the low lying areas such as slums. They invited people to participate in lucky draws by taking a new Vodafone pre-paid connection or existing Vodafone customer buying a pre-paid recharge of as low as Rs 10 or Rs 5 at Vodafone Bazaar, and get a voucher which entitles them to a lucky draw.
Daily winners were chosen and rewarded in the form of groceries like atta, eggs, oil, sugar, rice etc. The Vodafone Bazaar was promoted locally through Van announcements, music, emcee and other activities relevant to the interests of local residents.
The initiative ran for a total of 16 days engaging more than 1500 people and initiating 823 recharges with 274 taking new Vodafone connection.
Client Quote- “Vodafone Bazaar is one such unique initiative that offers - engagement, entertainment, value proposition and rewards - to both existing and prospective customers. It is a way of providing the pre-paid segment that is heavily dependent on the paper recharges, the same excitement that they experience at the usual bazaars.”- Apoorv Mehrotra, MD, Vodafone Delhi
Around The World