INS launches ‘Spotlight’ with its debut initiative- ‘Jack&Jones Hitched’
Integrated Network Solutions (INS), a division of Viacom18 Pvt. Ltd, launches its third vertical – Spotlight, with an idea of creating an ‘INStant Connect’ for brands, celebrities and audiences. With an array of 30 plus celebrities on board; brands will now have an opportunity to leverage the glamour quotient, to seed customized branded content.
Spotlight has already acquired a roaster of more than 30 celebrities (like Raghu Ram, Amrita Rao, Sherlyn Chopra, Diana Hayden, Manoj Bajpayee to name a few)
Spotlight, in collaboration with Colosceum Media & One Digital Entertainment, has announced an interesting concept in the form of a 16 part web series called ‘Jack&Jones Hitched’. The show will give audiences an opportunity to be a part of the celebrations as MTV VJ Rannvijay gears up for his big fat Punjabi wedding.
Commenting on this power-packed concept, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “We’re living in a digital era, and to stay relevant to a constantly evolving audience it is essential for brands to innovate how they communicate and reach out to their consumers. Paying attention to this urgent need, the time was right for us to launch Spotlight. Spotlight provides that platform for brands to harness the power of the glamour world through celebrity associations and takes their message further to the audience in a much more engaging manner. Our first property under Spotlight, Jack&Jones Hitched will set the tone for more such innovations to come in the future.”
Speaking on the association Mr. Vineet Gautam, Country Head Jack&Jones said, “Jack&Jones has always positioned itself in youth space and believed in clutter breaking ideas. It is our constant endeavour to find innovative ways of reaching out to them. Jack&Jones Hitched is the first of its kind online reality show which will be aired on digital platforms only. The youth today, especially men are spending more time on digital mediums and it’s growing as we speak and this association seems to be a great and innovative way to engage and interact with them. Rannvijay is a youth icon who has dared to be different and inspired many. And that is exactly the brand philosophy of Jack&Jones to be daring, innovative and adventurous but in style. At Jack&Jones we always believe in experimenting and hence this association is a perfect sync at both ends.”
Commenting on the strategic partnership, Mr. Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. said, “Being the largest MCN for YouTube in India operating in the original content space for more than a year now, we have developed the skills and capability to understand the digital engagement and user needs. We know the pulse of the user to a large extent and also realize that the viewership behavior is shifting and changing fast. Our promise is to create, innovate and engage users and brands and bring value for both the sides. Colosceum is the market leader in creative content and we feel we have struck a great partnership with them and Viacom 18 for this initiative.”
Speaking on the collaboration, Mr. Rajiv Lakshman, Chief Creative Officer - Colosceum Media said, “Colosceum Media is a creative powerhouse, having been key contributors in the creation of many successful & long running television franchises. We're always looking to pioneer new frontiers of creative expression. We consider digital content as the future, and wanted to leverage the intimacy & engagement value of this platform. Colosceum has a long association with Rannvijay, and are proud to partner with him to create this first-of-its'-kind innovation that gives Rannvijay's multitude of fans an inside peek into his life as he navigates through this transition. As a friend, I find Rannvijay's life fascinating, and am excited to be part of a team that gives his fans an access into the method & the madness that is his life.”
The webisodes will start airing from Monday, 31st March, 2014, exclusively on Rannvijay’s YouTube channel, which is managed by Spotlight.
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