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INOX invites its patrons to spin the basketball and win a trip to US to watch NBA games

2 deserving winners to get an all-expense-paid trip.

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India’s leading multiplex operator INOX Leisure Ltd (INOX) has announced an exciting contest for its followers across the country as a part of its partnership with the NBA in India. The contest would invite participants to spin a basketball on their finger tip, shoot a video of the same, and post it on social media. The participant spinning the basketball on the finger for the longest duration of time, would stand a chance to win an all-expenses-paid trip to United States of America to watch NBA games LIVE. Two winners will be chosen through a live competition at the Grand Finale which will be held in Mumbai at INOX’s flagship multiplex, Megaplex, at Inorbit Mall Malad.

Spinning the basketball on the fingertip requires skills and patience, and requires a lot of practice. Starting from 31st January 2020, the week-long contest will give a chance to the participants to showcase their wrist strength, stability, reflexes and patience. Participants will have to tag @inoxmovies and @nbaindia using #INOX2NBA while posting to become eligible.

INOX has also extended the opportunity of winning a free trip to US for its guests purchasing food combos. Guests buying combos till 8th March will be considered eligible.

Saurabh Varma, Chief Marketing Officer – INOX Leisure Ltd said, “We constantly look for ways to build a stronger connect with our guests, and delight them with various experiential and engaging initiatives. We’re thrilled to partner with the NBA, one of the world’s premier sports brands. As a part of our partnership, we are delighted to roll out this simple and exciting contest, where anyone can participate and challenge friends and family members too. We strongly believe that the contest will encourage a lot of people to pick up a basketball in their hands, which might even make them follow and play the game in a longer run. We invite our patrons across the country to come forward and give a shot to spin their way to the United States.”

As the NBA’s Exclusive Multiplex Partner in India, INOX will also introduce numerous NBA elements in and around its cinema houses, including co-branded popcorn buckets, NBA posters and NBA jersey wall displays. INOX will host screening parties for select games throughout the NBA season as well, along with meet-and-greet sessions with former NBA players.


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