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INOX Celebrates World Popcorn Day, Introduces Two new Popcorn Flavors

With an objective to offer delightful eating options, INOX has launched these two popcorn flavours, which are now available across all INOX multiplexes in major cities of India.

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India's leading multiplex chain, INOX Leisure (INOX), on Wednesday, announced the launch of two new popcorn flavours – Tandoori and Tiramisu – on the occasion of World Popcorn Day 2022.  

With an objective to offer delightful eating options to enhance the movie-watching experience, INOX has launched these two popcorn flavours, which are now available across all INOX multiplexes in major cities of India.  

Dinesh Hariharan, Vice President - Food & Beverage Operations, INOX Leisure said, “Popcorn has been, and will always remain synonymous to cinema viewing, thanks to its unique characteristics. For us at INOX, Popcorn is the fastest-selling staple and is the largest contributor to the overall food revenues. We at INOX, take a lot of care while preparing popcorn, to ensure that it remains warm, crunchy and fresh."

"Tandoori, being the most preferred Indian flavour with universal recognition and appeal will connect immediately with our patrons due to its authentic piquant flavour. With Caramel being the most favoured sweet flavour in India, we wanted to launch a value-added version of the sweet popcorn hence we introduced Tiramisu flavour, a globally renowned Italian dessert. We have a strong understanding of consumer choices in the F&B space and with the launch of these two new sumptuous popcorn flavours, we will certainly help in expanding our reach of F&B to masses," said Hariharan.

World over, 19th January is celebrated as the World Popcorn Day, to recognize the snack, which has stood the test of time and has remained the staple diet of the cinema goers for ages. It is difficult to imagine a visit to a cinema for a movie and not having a tub of popcorn in your hands.  


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