IKEA Promotes Its Flagship Store As Retail Destination In New Campaign
The campaign offers irresistible reasons for customers to experience IKEA stores and their range like never before.
IKEA recently launched an integrated campaign in Mumbai with an aim to encourage Mumbaikars to visit the IKEA stores in Worli and Navi Mumbai called ‘Trip Kiya To IKEA’.
The campaign positions the IKEA stores as the most exciting retail destination in Mumbai that one should visit. As a part of the new campaign, IKEA is also providing a shuttle bus service for customers from April 18 in the Thane area.
This will enable customers to plan their visit to the IKEA Navi Mumbai store even more conveniently. IKEA will roll out the campaign in different phases and aims to reach out to the many people of Mumbai through different communication channels covering print, digital, OOH and radio.
Alan Buckle, Market Manager – Mumbai, IKEA India, says, “IKEA is for the many people and so is our store experience. Through the “Trip Kiya To IKEA” campaign we encourage the many Mumbaikars to plan a fun day out with their family or loved ones to have an immersive experience of everything that IKEA Navi Mumbai and IKEA Worli City stores have to offer."
Buckle said that we are directing our efforts towards providing easy accessibility to IKEA Mumbai stores and taking all possible steps to make it a memorable experience for everyone to be at IKEA stores.
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