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IIFA 2018 telecast on Colors garners record viewership in UK

The recent telecast of IIFA 2018 has helped Colors garner record ratings in UK as per reports.

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The recent telecast of IIFA 2018 has helped Colors garner record ratings in UK as per reports.

Colors fetched a record share of 0.21%. IIFA 2018, which aired on July 29, 2018 at 20:00 pulled in 86,700 viewers – peaking at 135,300 viewers. Not only was the show the biggest on UK Asian television on Sunday, it also proved to be the most watched live event on UK Asian television in the past year. IIFA Weekend, which aired at 19:00 did well too with 25,500 viewers.

It must be mentioned that in 2017 IIFA coverage on Colors scored an audience of 63,500 viewers (consolidated 83,000 viewers).

Like every year, IIFA 2018 had many memorable moments. Sridevi was posthumously-awarded for best actress and Rekha enthralled audience on the IIFA stage after nearly two decades.

IIFA 2018 also saw acclaimed Bollywood music director-singer Pritam weave his magic along with talented singers; Sreerama Chandra, Amit Mishra, Shalmali Kholgade, Antara Mitra, Nakash Aziz and Nikitha as they performed a never-before-seen medley that left the audiences spellbound. Captivating the audiences further, Bollywood diva Nushrat Bharucha of ‘Sonu ke Titu ki Sweety’ enthralled the audience with her energetic performance at the IIFA Rocks stage. The big event also witnessed a rare performance from one of television’s biggest stars, Mouni Roy  as she returned to the IIFA stage after two years.



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IIFA 2018 UK Asian Television Nushrat Bharucha

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