IHIF's road safety initiative sets the pace for 2nd edition of Jodhpur One World Retreat


As a run up to the second edition of Jodhpur One World Retreat, The Indian Head Injury Foundation has undertaken a CSR initiative by launching a film on road safety that is currently being aired on all channels of the Star TV Group. Targeted primarily at the youth, the film takes an interesting, fun route to appeal to them to wear helmets while riding.

Showtime Events has played a significant role in getting this film on air and Star is running it free on all its channels.

The Indian Head Injury Foundation and Showtime Events had jointly conducted the inaugural Jodhpur One World Retreat last year in March to create awareness about the alarming rate of head injuries in India and to get the world to help redress it.

Together with the Maharaja of Jodhpur and his family and the Indian Head Injury Foundation team, Showtime created a 3-day experience for 250 luminaries from across the world while raising awareness and resources for a critical cause - head injury and brain trauma.

The objective of the event was to bring global luminaries together on a common platform to combat the alarming rise of head injuries in the country. Incidentally, India has the dubious distinction of being the head injury capital of the world, with over 1.5 million cases every year. And one out of every six victims does not survive.

This film hopes to establish an impactful message about the alarming rise of head injuries in India and aims to set the stage for the second edition of the Jodhpur One World Retreat slated to be held at Jodhpur in March 2015.

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