ICICI Prudential Life Insurance signs up as Protection Partner of 10 Indian Super League teams

Ever since India hosted the FIFA Under – 17 World Cup, the popularity of football has soared. Now with the Indian Super League (ISL) kicking off, the country is witnessing football spirit like never before. Taking the spirit forward, ICICI Prudential Life Insurance, one of India’s largest private insurance companies, has come on board as the Protection partner of the 10 teams of India’s premier football league.


ICICI Prudential's new campaign “You Protect. You Win" celebrates the true Protectors in the game of football – the defenders and goalkeepers.

As a part of this engagement, the brand has conceptualized and launched the first ever Protection Squad in the history of Indian football. Through this Protection Squad, the brand highlights the indispensable contribution of goalkeepers and defenders in the game’s victory and draws an analogy to the importance of Protection plans in real life.

Just like the game of football, life too is unpredictable. Owing to our fast paced lifestyles, eating habits, sedentary way of life, dangers are lurking round the corner. We never know when we could be hit by a critical illness like cancer or heart disease or we may have to leave, unexpectedly. Such uncertainties of life make it necessary for each and every one of us to be prepared both emotionally and financially. 

Speaking about the campaign, Puneet Nanda, Executive Director, ICICI Prudential Life Insurance Company Limited had to say, “At ICICI Prudential Life, we provide the best products for our customers. Our flagship term insurance plan - ICICI Pru iProtect Smart and our new critical illness plan - ICICI Pru Heart/Cancer Protect have been designed keeping the needs of the customers at the center of the products. ICICI Pru iProtect Smart is a comprehensive term life insurance plan which provides a life cover as well as a critical illness cover against 34 life threatening diseases. ICICI Pru Heart/Cancer Protect helps our customers fight back, two of the most common diseases affecting us today - heart disease and cancer. Both these plans are extremely affordable. With ICICI Pru iProtect Smart, one can get a Rs.1 crore life cover along with a Rs.25 lakhs critical illness cover at Rs.873 p.m.* Whereas, ICICI Pru Heart/Cancer Protect provides a cover of Rs.50 lakhs for cancer and Rs.25 lakhs for heart disease at just Rs.407 p.m.* The plans are designed to pay the claim amount upfront on detection of a critical illness without any bills or hospitalization, so that one can get the best treatment. Both the plans also come with a host of flexible and customer friendly features. Through our association with the defenders and goalkeepers of the 10 teams of India’s premier football league we are celebrating the spirit of Protection. While the strikers are recognised by all, through this campaign we will recognise the contribution of the defenders and goalkeepers too. We want to spread the importance of being prepared and protected; because we strongly believe: When You Protect, You Win.”

The campaign will be promoted predominantly on digital platforms with interesting activations planned at football stadiums.


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