Hindware ropes in Shah Rukh Khan as brand ambassador
Brand ‘hindware’ from India’s foremost bathroom products company, HSIL Limited, today announced film actor Shah Rukh Khan (SRK) as its brand ambassador.
SRK will feature in ‘hindware’s’ upcoming 360 degree integrated campaign.
Sharing his views on the brand association, Mr. Sandip Somany, JMD, HSIL Limited said, ‘Admired by people of all age group; cutting across territorial borders and communities, Mr. Shah Rukh Khan exudes sophistication and flair. He embodies the spirit of a hard working individual who rose to prominence by his consistent performances innovating himself along the way, a trait which resonates well with brand hindware and its unfailing desire for success’.
The category as it stands today is neither male nor female driven, it is influenced by both, said, Mr. Somany. He further added, ‘the modern consumer views bathroom’s as a space which reflects the lifestyle choice of its owner. And, there could not have been a better fit ‘n’ influencer than him to connect with them’.
Commenting on this partnership, Mr Shah Rukh Khan, said, ‘Brand hindware, has been synonymous with bathroom products for many years and has truly captured the shift in perception in this space. The awareness that they have is visible in their products, offering contemporary design solutions for bathrooms. It is the brands steadfast approach and revolutionary intent, makes hindware an exciting brand and I am looking forward to our association."
Sharing his views on the brand association, Mr. Sandip Somany, JMD, HSIL Limited said, ‘Admired by people of all age group; cutting across territorial borders and communities, Mr. Shah Rukh Khan exudes sophistication and flair. He embodies the spirit of a hard working individual who rose to prominence by his consistent performances innovating himself along the way, a trait which resonates well with brand hindware and its unfailing desire for success’.
The category as it stands today is neither male nor female driven, it is influenced by both, said, Mr. Somany. He further added, ‘the modern consumer views bathroom’s as a space which reflects the lifestyle choice of its owner. And, there could not have been a better fit ‘n’ influencer than him to connect with them’.
Commenting on this partnership, Mr Shah Rukh Khan, said, ‘Brand hindware, has been synonymous with bathroom products for many years and has truly captured the shift in perception in this space. The awareness that they have is visible in their products, offering contemporary design solutions for bathrooms. It is the brands steadfast approach and revolutionary intent, makes hindware an exciting brand and I am looking forward to our association."
